LazadaInsiderLazada turns to Insider as the growth marketing partner of choice for its AI-backed segmentation capabilities and individualized journey orchestration features.

Founded in 2012, Lazada Group is one of the top eCommerce platforms in Southeast Asia, with end-to-end logistics and a vast distribution network selling a wide range of products across 18 categories.

Leveraging real-time predictive segmentation powered by artificial intelligence, Insider's Growth Management Platform (GMP) empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, eliminating complex integrations and dependency on IT teams and therefore, trusted by more than 800 global enterprise brands, including industry powerhouses like UNIQLO, Singapore Airlines, Unilever, Samsung, Toyota, and Burger King to name a few.

Through this strategic partnership with Insider, the Lazada Group will deliver highly personalized online experiences complete with individualized customer journeys. Insider's Growth Management Platform will enable Lazada to optimize their crucial funnel metrics such as average order value (AOV), conversion rate, and return on ad spend (ROAS) across channels. Additionally, Lazada will improve its overall onsite engagement and new customer acquisitions with personalized overlays and engagement features.

"We're proud to power digital experiences for Southeast Asia's biggest eCommerce brand, Lazada. We look forward to helping them re-define individualized cross-channel engagement. In the highly competitive eCommerce marketplace, personalization requires top-notch precision. We're ready to help Lazada optimize their onsite experience with pinpoint accuracy with our AI-backed segmentation capabilities and advanced recommendation strategies," said Hande Cilingir, CEO & Co-founder at Insider.

By MediaBUZZ