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An extensive line-up of product launches and showcases will elevate the excitement quotient at CommunicAsia2014 and EnterpriseIT2014, Asia’s most established ICT industry event. The shows are set to return to Marina Bay Sands Singapore from 17 – 20 June 2014 with a strong emphasis on mobility and connectivity, featuring cutting-edge technology updates and latest products from leading global industry players and thought-leaders.

CommunicAsia2014 and EnterpriseIT2014 together will welcome a mix of both new and returning exhibitors, as well as an illustrious list of C-level executives and other industry experts to present a comprehensive range of solutions that enable government bodies, companies, people and machines to engage and communicate, in today’s connected environment.

“CommunicAsia2014 and EnterpriseIT2014 have consistently hosted exhibitors from various parts of the world throughout the years; and many companies continue to leverage the shows as the ideal platform to launch their cutting-edge products and as a forum to network and discuss business partnerships,” said Ms. Agnes Leung, Assistant Project Director (Communications Events) of show organiser, Singapore Exhibition Services at a media briefing.

Preferred platform for product launches

The CommunicAsia2014 and EnterpriseIT2014 media briefing kicked off with Sennheiser Electronic Asia and Panasonic ToughBook giving live demonstrations of their game-changing products that will serve as key enablers for businesses in an increasingly mobile world.

Sennheiser Asia joins CommunicAsia2014 as an exhibitor for the first time this year, with the introduction of their new line of solutions for the Audio for Business segment. Some of these systems include the Team Connect, an all-in-one audio solution for meeting rooms, incorporating the rising trend of "Bring Your Own Device" with excellent audio intelligibility, into the boardrooms and business meeting spaces.

Panasonic ToughBook gave an exclusive preview and demonstration of the Panasonic TOUGHPAD UT-MB5, the world’s first 4K 20” tablet. The tablet operates on Windows 8.1 and will be soft launched for the first time in Asia at CommunicAsia2014.

Joining Sennheiser Electronic Asia and Panasonic ToughBook at CommunicAsia2014 to showcase major technology breakthroughs and launch their latest innovations in mobility and connectivity include:

  • BioSenze Life Science / Shopster: To be launched for the first time worldwide, BioSenze’s self-administered diagnostic kits provide accurate readings for common health tests utilising the patient’s blood, urine or saliva samples.  These metered readings are transmitted to cloud servers via the patient’s smartphone and the patient’s health dashboard is reflected in the mobile application that is available on multiple platforms. This reduces the cost and time required for conducting these diagnostic tests and at the same time, improves the efficiency in doctor-patient consultation
  • Huawei: The Huawei Ascend P7 Android smartphone will be launched, for the first time in Asia, at CommunicAsia2014. The smartphone, a combination of technology, design and performance, features an 8 MP camera and is set to open doors to a more connected world
  • NEC: NEC is proud to launch the SmartDECT handset G966 for the first time in Asia. The sophisticated handset provides enterprise-grade capabilities and proven DECT voice quality to contribute to the effectiveness of staff in various industries

New additions to CommunicAsia2014 and EnterpriseIT2014

Some of the world’s leading companies in their respective areas of expertise have joined CommunicAsia2014 and Enterprise2014 for the first time, such as Aglient Technologies, BIMAR, Ericsson, KTsat, NEC, Sennheiser, Siemens and Toshiba. And although not a newcomer, stalwart exhibitor Huawei will be making its presence felt in a big way this year by taking up exhibition and hospitality suite space on all three levels of CommunicAsia2014 and Enterprise2014 to showcase their complete suite of technologies, solutions and products.

In order to address the multitude of innovative technologies, the challenges and opportunities in building truly connect cities, CommunicAsia2014 and EnterpriseIT2014 introduced three new thematic clusters – NXT Cities, NXT Enterprises and NXT Connected Services. Visitors will get to observe and understand how BYOD, big data, business analytics software, cloud services, OTT, embedded technology, sensor networks, RFID, GPS, M2M, mobility, security and wireless networking can help companies, from a wide spectrum of market sectors such as education, banking & finance, healthcare, hospitality, retail and utilities sectors, deliver a better way to live and do business.

Preferred platform for networking and knowledge sharing

A key networking platform for businesses, professionals and decision makers across the entire ICT value chain, the refreshed CommunicAsia2014 Summit will unveil 14 keynotes as well as seven new tracks that highlight current trends and challenges related to BYOD/CYOD, Big Data and Internet of Things, Mobile Banking, Payments and wallets and more.

Featuring more than 200 well-respected industry thought-leaders and C-level speakers from industry giants such as EMC Corporation, Google Enterprise, Huawei Technologies, Infocomm Development Authority of Singapore (IDA), KORE Wireless, Mastercard, MediaCorp, Robert Bosch, SES, SingTel, StarHub and Twitter, delegates can look forward exposing themselves to thought-provoking sessions and interactive discussions on an expansive range of session topics, including ‘Digital and social disruptions’, ‘Personalising customer engagements through smarter analytics and social media’, ‘Navigating the Internet of Things (IoT)’, ‘Satellite competitions and HTS in Asia’, ‘Consumerisation of the Enterprise – BYOD vs CYOD’ and more at the CommunicAsia2014 Summit.

By MediaBUZZ