Thursday Dec 14th

Latest News

Snackable content manages the balancing act between pleasing content and monetarization
We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t be too long. Media companies and brands that got it, therefore provide more and more often snackable ...
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What distinguishes good content quality?
The marching music of content marketing is and always has been the catchy tune “high-quality content is the foundation of online marketing success”. But don’t you think this hands-on advice is kind of vague? In the first instance, it raises more questions than giving any answer.
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Corporate video:  Know-how saves time and money
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that videos are an integral part of company communications and need to be produced the right way for a succe ...
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Deploying videos in eCommerce expediently
The success of moving images in online shops depends on several factors, which you should take into consideration when planning your campaigns:
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What’s the secret sauce of great content? Adobe’s answer is culture!
According to Elliot Sedegah’s post on Adobe’s Digital Marketing blog, 43% of consumers ignore companies that deliver irrelevant content, which is scary considering the prediction that more than a third of companies will cease to exist when failing to meet changing customer needs in the n ...
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Digital ad spending across six key markets in Southeast Asia to grow 20.4% this year
In collaboration with the Interactive Advertising Bureau Singapore (IAB Singapore), eMarketer released its first digital ad spending forecast for Southeast Asia. The forecast projects double-digit growth in the region in 2017, as consumer usage of mobile, video and social drives up spend.
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Snackable Content
We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tumblr and Pinterest, for instance, got it right with their pursuit of creating content in the form of ...
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Irdeto Research: Despite high levels of awareness in India that piracy is illegal, more than half still choose to watch it
A new online consumer survey from Irdeto found that 71% of Indian consumers polled are aware that producing or sharing pirated video content is illegal, and 64% know that streaming or downloading pirated content is illegal. Despite this high level of awareness, 66% of respondents still choose to wat ...
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Why Virtual Reality is more than just a buzz phrase for the film industry
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound systems, 3D films, and most recently Virtual Reality (VR). The Martian, for example, was one of the fir ...
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The rise of Account-Based Marketing: How to win with key accounts
Key accounts are the lifeblood of an organization. Along with a substantial share of corporate revenue and profit, they typically provide a company’s most important platform for market insight, influence, and innovation.
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Videos come to marketers’ rescue amid consumers' drastically declining attention span
Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens. Reason enough to get familiarity with the medium, don’t you think? Besides, scientists claim that the human atten ...
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Welcome the year of influential video innovations
2016 was the year of video innovation and 2017 offers the opportunity to achieve an effect with these advances, Brightcove is convinced of, believing that this year will be transformative for the video marketing industry: Social networks will become video channels, video experiences will generate hi ...
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Google just released the Top 10 YouTube ads that captured the attention of Singaporeans
The YouTube Ads Leaderboard showcases the most creative ads that people have chosen to watch and celebrates the brands that performed best in Singapore from July to December 2016 through a combination of popularity and promotion.Companies taking top positions on the YouTube Singapore Ad Leaderboard ...
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Are interstitial adverts becoming obsolete?
In such a crowded marketplace of multi-channel marketing, some audiences become ignorant to advertising and some even go as far as using adblockers to avoid irrelevant, unsophisticated adverts.
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New updates that make watching video on Facebook richer, more engaging and more flexible
“People are watching and sharing more video on Facebook than ever”, the company states on its blog, which is why the social media giant continues to improve user’s video experience.
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Paywizard urges Pay-TV providers to keep customers happy and engaged
A new global research from Paywizard shows Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty, but must raise their customer relationship management game to gain ground in an increasingly competitive marketplace.
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Storytelling is dead - long live Storylistening as the beginning of a successful story
Storytelling is often understood as a creative concept that goes hand in hand with strategic consulting. Some companies even look at it as a secret weapon to invent stories of their self-perception, free according to the motto "If you repeat it often enough, your target group will eventually be co ...
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ClearOne's new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming
ClearOne, the leading global provider of audio and visual communication solutions, is broadening the market reach of Networked Media Streaming with the latest streamlined, affordable additions to its industry-leading VIEW Pro family of solutions. The new multimedia streaming components provide mo ...
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Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services
Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services
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tvONE introduces smaller, yet mighty, video processor to its CORIOmaster product range
tvONE, a world class designer and manufacturer of cutting-edge video and multimedia processing equipment, just announced presenting the CORIOmaster micro for the first time in public at the Integrated Systems Europe (ISE) in Amsterdam next week.
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What makes digital video advertising so attractive?
If in recent years it has still been an absolute trendsetter in the field of online advertising, video advertising has now firmly established itself among the applications of the most important online marketing tools.
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VMWare APAC

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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