Monday Nov 20th

Latest News

Marketing Automation is designed to turn around the increasing trend of underperforming advertising
Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solution to play out content in a targeted and personalized way. Thanks to innovative data analysis, it is ...
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Legal impact of data protection and management in the digital age
With increasing access to mobile devices and the internet, the amount of data created annually worldwide is predicted to soar to 180 zettabytes (180 trillion gigabytes) in 2025, according to IDC, with approximately 80 billion devices connected to the Internet.
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Advanced marketing automation techniques are still underutilized
Companies rely on marketing attribution to determine which marketing channels have contributed directly or indirectly to a conversion goal (attribution). It is both about the justification of the expenditure and the improvement of the customer journey in the multichannel marketing mix. Interestingly ...
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Nothing can replace human interaction in marketing – not even automation
Automated marketing is the dream of many companies, as comprehensive data analysis manages to identify what customers really want. As a marketer, however, you should always be firmly in control of your customer communication and NOT be under the false impression to delegate this part completely to a ...
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Declining trust in the Internet hinders further development of the digital economy
A new global survey reveals that Internet users are increasingly concerned about their online privacy, and that 49% of users polled say lack of trust is their main reason for not shopping online.
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Ascend2’s ‘State of Marketing Automation’ Report
Ascend2 just published its survey report “State of Marketing Automation”, which the company conducted in partnership with leading marketing solution providers. The  research-based marketing expert defines marketing automation as “software applications designed to streamline re ...
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Move away from seeing things as they have traditionally always been, not to miss the opportunity to truly ‘see’
Where would we be today without WiFi? No more hotspots. No cool internet cafés. Our ‘mobile’ devices would be far less mobile. Or what would life be like without the microwave? TV dinners would never be the same. What many of us don’t know, however, is that these two technol ...
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There’s still more to ‘courting’ clients than ‘swiping right’!
Would you pop the big question to the special person in your life via an SMS text, tweet or Facebook? If you’re hoping for a “yes!”, then perhaps social media wouldn’t be your number one choice. There are just some things that are better said in the flesh. And whilst in our n ...
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Accelerated Mobile Pages (AMP) meets the need for speed on mobile
Since half of organic traffic comes from mobile devices, you should care about Accelerated Mobile Pages (AMP), an open-source project supported by Google, Facebook, Twitter, and available for blogs hosted on WordPress, upon installation of third-party plugins. AMP is a type of HTML, optimized for mo ...
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Marketing automation is indispensable – you know why?
For most professional marketers, automation software is already an everyday tool or at least at the very top of their shopping list for 2017. Obviously, there are many reasons why it is time to put marketing automation into practice and we tell you why:
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An all-encompassing attribution model is still utopian
In general, companies use marketing attribution software to determine how their marketing activities and campaigns contribute to sales revenue during the prospecting and sales processes. Getting the desired insights, however, is often easier said than done, since a closed sale is normally the result ...
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Eliminate wasted ad spend and improve conversions with LeadsRx
Marketing attribution is a popular topic these days, especially in light of marketing teams being chartered with increasing responsibilities for generating revenue. More than ever it’s critical to understand which marketing efforts are driving customer acquisition events, so as to optimize bud ...
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Identify the full potential of marketing automation by getting rid of wrong perceptions
For quite some time we are accustomed to the fact that, when browsing the Internet, we receive notices of offers that may interest us, and we are well aware that airlines set their prices on online portals automatically, depending on the capacity utilization or the development of the price competiti ...
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Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability
BitTitan, a pioneer in Managed Services Automation, just expanded its MSPComplete platform with the addition of business process automation, turnkey managed services, and intellectual property (IP) standardization and protection. The company empowers IT service providers (ITSPs) and managed service ...
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ObserveIT 7.0 speeds up insider threat detection with actionable analytics
ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and IT teams powerful weapons in the fight to make their organizations more secure.  With the innov ...
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LinkedIn Lead Gen Forms makes collecting quality leads easy
For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content.
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Hotmob launched ALCANZAR, a safety-first demand side platform
Hotmob just announced the launch of its safety-first demand side platform (DSP), ALCANZAR, that focuses on providing quality inventory and safeguarding brands by applying category filters and content parameters to measure whether a publisher's content meets the brand's specific needs. Both pre-bid a ...
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eMarketer.com: Most marketers only use basic email automation
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular, according to a January 2017 survey from email marketing software provider GetResponse.
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Jan 2015 - Digital Marketing Trends & Predictions

VMWare APAC

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