Sunday Dec 17th

Latest News

Stay alert when purchasing via smartphone and tablet
The Christmas business is in full swing. Therefore we are sounding a note of caution to all those using their smartphone or tablet for doing their shopping.
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Adoption of IoT platforms will be the Top IT trend in 2018
Smart object storage, analytics and AI, as well as the extension of agile methodologies across the enterprise, will all play key roles during the coming year in the Asia Pacific region.
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The man, the marketer, and the machine
In a world where consumers can change brand preferences with a click of their mouse, the role of marketing has evolved from the traditional qualitative approach to an era of intelligent, data-driven marketing. As real-time consumer data has become the most valuable asset to a marketer, Machine Learn ...
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Commerce marketing ecosystem important to deliver seamless shopping experiences
Criteo unveiled findings from two third-party studies, which highlight the pressing need for retailers and brands to organize and apply data at scale to understand shoppers, reach them, and inspire them to buy.
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AI: Evil or Avatar?
You don’t have to be a sci-fi wizard to remember Avatar. The 2009 fantasy blockbuster was equally entrancing for trekkies and school teachers alike. In the epic science fiction film, writer and director James Cameron envisioned a new world inhabited by an alien species known as the Na’vi ...
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Retargeting to right where your customer’s holiday trip really begins
In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often one very important consideration – wanting to get the best value in travel prices.
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Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud
Appier just shared the results of a real-world study that it conducted on its own network to demonstrate the ability of an AI-based model to fight ad fraud. Based on data over four months from May to August this year involving over 4 billion campaign data points, including ad clicks and app installs ...
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CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences
CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media ...
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Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency
Adobe released new research revealing that almost 50 percent of office workers in Southeast Asia (SEA) rate access to technology above perks like food and slick office design. "The Future of Work: APAC Study" engaged close to 5,000 office workers from 10 countries across the Asia Pacific (APAC) ...
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Online-to-offline Integration key focus of Singles’ Day 2017
China's Singles' Day has grown beyond a Chinese online sales campaign into an international, omni-channel, retail-as-entertainment festival.
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53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping
Bot-powered commerce is on a tipping point in Singapore according to the new SAP Hybris Singapore Christmas Shopper Survey 2017.
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Delayed payment options will give not only online conversion a boost
With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options - and are well placed to cope with processing returned goods - will be most likely to make the service a suc ...
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Technology trends that no retailer should neglect
How to deal with Amazon Dash, customized content, cross-device user experience, and convergence of sales channels? In a retail business world that’s clearly characterized and dominated by rising customer expectations, decreasing brand loyalty, reduced margins and an array of options for custom ...
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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