Wednesday Aug 15th

Latest News

Predictive and prescriptive analytics essential in marketing
Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providing invaluable assistance in driving marketing efforts forward.
IDG launched its new service platform IGD Asia
International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.
Putting data in the driver’s seat to reach consumers-on-the-go
Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through differe ...
Utility at heart of Reuters latest news app
Reuters just unveiled a personalized news app designed to help business professionals make better decisions.



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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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