Thursday Nov 22nd

Why you need a data strategy for successful data driven marketing
First, there was the big data hype and now the AI boom engrosses marketing, although none on its own can create data on its own. Since big data gurus once told us that we would only need to collect as much information as possible about our customers to know everything about them, we lived the misc ...
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Interconnectedness makes the difference in marketing’s future
Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measures, rather than linking them. In fact, there are two very different types of change that occur at v ...
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Making real-time operational decisions in the blink of an eye
Simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition, Bill Frank states in his article “Let algorithms decide – and act – for your company”, part of the Harvard Business Review “Predictive Analytics in Pr ...
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If knowledge is power, then predictive analytics promises the ultimate knowledge
Jeanne Harris and Marc Mc Donald impressed me with their top-notch article in the Harvard Business Review Insight Center Report “Predictive Analytics in Practice”, that immediately starts with the statement: “If knowledge is power, then predictive analytics promises the ultimate kn ...
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Engrossing the thought on Native Advertising
According to the Seeding Alliance's Native Advertising Study, the industry is in agreement that native advertising is an attractive source of revenue for publishers and advertisers through its integrated placement and scaling capabilities, especially for mobile Internet use. However, it also becomes ...
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Meltwater launches data science platform Fairhair.ai to tame real-time market signals found in world’s online data
In the quest to become data-driven, companies are increasingly investing in Business Intelligence (BI) software to gain a competitive advantage. Yet, the insights generated by those tools are mostly fueled by data from within a company’s walls, instead of the real-time market signals found ext ...
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Predictive Model Markup Language (PMML)
The Predictive Model Markup Language (PMML) is an XML-based predictive model interchange format that provides a way for analytic applications to describe and exchange predictive models produced by data mining and machine learning algorithms. Version 1.0 was published in 1999 and Version 4.0 ten year ...
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Appier launched AI-driven proactive marketing automation platform AIQUA
Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience, and to engage users with AI-based messages across channels.
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CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence
In today’s customer-centric economy, what truly differentiates a brand from its competitors is how well it can deliver a good customer experience. As customers expect faster response times and better personalized experiences, it is increasingly critical for brands to garner customer insights i ...
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Predictive and prescriptive analytics essential in marketing
Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providing invaluable assistance in driving marketing efforts forward.
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Combining marketing, controlling, and IT serve tailor-made offers without asking questions
What if we could use our customers' complete buying history, including all transaction data, to predict the next most likely purchase for each customer? This information would allow us to conduct individual marketing communications and provide tailor-made offers at the right time to each and every c ...
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Putting data in the driver’s seat to reach consumers-on-the-go
Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through differe ...
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Publicis Groupe launches Digital Lab to expand digital business transformation capabilities globally
Publicis Groupe Singapore just announced the launch of Publicis Digital Lab to expand the agency’s digital business transformation capability. The fully-integrated digital lab combines machine learning, deep learning and natural language processing (NLP) to develop the tools of tomorrow and pr ...
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IDG launched its new service platform IGD Asia
International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.
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Adobe’s Experience Business campaign in Asia showcases extended analytics products
At its annual Symposium in Singapore, Adobe once again highlighted its belief that the right combination of relevant data, compelling content, and stunning design are fundamental to delivering outstanding customer experiences.The leading industry conference for digital experience and business transf ...
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Utility at heart of Reuters latest news app
Reuters just unveiled a personalized news app designed to help business professionals make better decisions.
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Jan 2015 - Digital Marketing Trends & Predictions

VMWare APAC

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