Saturday Dec 15th

The e-commerce top performers on social media are…?
The holiday season in Singapore accounts for over 20% of online sales, since online retailers such as Amazon, Lazada and Qoo10 have left no stone unturned when it comes to attracting and encouraging consumers to embark on a shopping spree during the end of year sales.
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Insight on ways companies can safeguard against inevitable future uncertainties
The convergence of social and demographic trends, consumer behavior and new technologies like the blockchain, mobility and various facets of “the cloud” are continually re-shaping mission-critical business areas across industries, and the supply chain is no exception.
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Lazada partners Korean intellectual property regulator to protect brands and consumers
Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea Intellectual Property Protection Agency (KOIPA), to set up a framework that will safeguard the intellectual property rights of Korean brands, and curb illicit trading on the eCommer ...
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By the end of the year, PHP 5.6 and 7.0 will be shut down – be aware of the consequences
Many website operators and shop owners have recently received an important email regarding the PHP update - which shouldn’t be disregarded, but considered important, not to make a mistake that can lead to the loss of your website and consequently revenue losses.
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Generation Z is technophile and thoughtful
Born in the mid-nineties and raised with smartphones, apps and social media, the Generation Z is cultivating an almost natural approach to modern technologies. In order to find out what attitudes and expectations, but also fears, this generation, that right now puses for the job market, is bringing ...
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Formjacking
Cyber criminals are busy at work, especially during the end-of-year online shopping events, the security expert firm Symantec proves by detecting a major increase in attacks on online retailers and blocking almost a quarter of a million instances of attempted formjacking in the past three months.
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HBM launches blended learning express course for marketers producing video
Hong Bao Media launched a blended learning course for the marketing community to help them cut time and cost when producing video content.
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Indi empowers and extends customer engagement of Indonesian online marketplace Tokopedia
Indi, the digital word of mouth engagement and monetization platform, has been selected by Jakarta-based online marketplace Tokopedia to enhance customer engagement and user experience.
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Shopping 4.0: Creating cross-channel shopping experiences for the customer of tomorrow
Convenience, online affinity and curiosity, are the characteristics of tomorrow’s customers, demanding investments in a cross-channel customer approach from online retailers. Certainly, it is easy to create a web shop today, using various tools on the Internet, good product ideas and a functio ...
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Lazada pledges to cultivate and sustain a prosperous eCommerce ecosystem in SEA
Considering that digitization was still smiled at a few years ago, two-thirds of retailers look at it today as an opportunity to thrive, aware of the fact that shop systems will be much more than just additional distribution channels in the future. The boundaries between online, offline and mobile w ...
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Asian Magento websites at high risk from hackers due to simple security oversight
According to the latest security web scans and analysis performed on 7,800 Asian Magento websites, carried out by Foregenix, 78% are at high risk from hackers due to simple security oversight. -Incredible number, considering that we are talking about the most popular e-commerce platform globally. At ...
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Ménage à trois of digital + retail + innovation turns out to be difficult
As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, &ldqu ...
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Authentic AI includes dynamic adaptation to novelty
In their insightful report Break Through the Hype: Uncover the Reality of AI, Oracle and Bronto point out that a growing number of commerce marketing software providers claim their systems use AI, explaining in a nutshell what this means:
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Meltwater’s tips on how to supercharge holiday sales through social media
A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce companies better reach their audiences.
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Southeast Asia's internet economy hits an inflection point
Google and Temasek just released the e-Conomy SEA 2018 report, highlighting Southeast Asia’s accelerating Internet economy.
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TrueCommerce Engage POS system now available in the Square App Marketplace
TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, just announced that its TrueCommerce Engage Point of Sale (POS) system is now available on the Square App Marketplace.
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Adobe holiday shopping predictions
We just started to imagine what artificial intelligence (AI) can do to transform the experience for both marketers and consumers with its impressive versatility. Adobe just released its online shopping predictions for the 2018 holiday season, Retail Unwrapped, making use of its artificial intelligen ...
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Criteo predicts record-breaking sales on both Singles’ Day and 12/12 in SEA
Especially online, sales are increasing, and the buying power of consumers is trending high, making an impressive digital presence the more crucial for any e-commerce companies.
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Zendesk Sunshine - a new CRM platform built on Amazon Web Services
Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS).
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Fraud in e-commerce
There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying int ...
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Generate a better conversion rate by optimizing webpages for subconscious behaviors
A recent study by elaboratum, a German expert consultancy firm for digital business and cross-channel strategies, shows that optimizing your website for emotional and intuitive decision-making factors can significantly improve your conversion rate.
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Leading tourism websites localize their sites in at least 18 languages to assure success
The online translation agency One Hour Translation (OHT) revealed in a study that the world’s leading online tourism companies work extremely hard to expand their offerings to emerging markets in the former Soviet bloc, as well as Middle Eastern and East Asian countries.
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Outcome-driven media is a key priority for APAC marketers moving into 2019
Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of measuring the success of digital display campaigns - especially in terms of how they deliver against ...
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User engagement is key to sustainable ROI in email marketing
The availability of detailed real-time metrics is part of online marketing’s DNA. Email marketing is no exception. Suitable key performance indicators (KPIs) are as always essential tools for evaluating, controlling and optimizing the various online marketing channels.
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VMWare APAC

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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