Wednesday Oct 23rd

Use of machine learning, artificial intelligence and automation is indispensable in search engine advertising
Supposedly, Google started the trend of using Artificial Intelligence (AI) in search a few years ago, using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI with a focus on process automation and personalized search results. Marketing dazzling AI pullulates ...
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On the 30th anniversary of the World Wide Web, Tim Berners-Lee' shares his concerns and ideas for improvement
Thirty years ago, the physicist Tim Berners-Lee proposed a network of computers for the nuclear research institute CERN, thus laying the foundation for the World Wide Web (WWW). Today, after 30 years, he warns in a letter against data abuse, disinformation, hate speech and censorship, calling on the ...
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SEO & SEA: It’s all about strategy
Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillful SEO and deliberate SEA makes websites more productive for the sales of products. Considering certa ...
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International Women’s Day feature report substantiates women’s growing confidence in the future
As the number of financially independent women around the world increases, so, too, is their optimism about the future, along with their focus on health and wellness, according to new gender-focused analysis undertaken by global measurement company, Nielsen.
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The hyper-intelligent workforce and the future of work
Asking which industries are going to be most impacted by Artificial Intelligence (AI) in the coming years and decades, is much like asking someone in the 80s which industries are going to be most impacted by computer chips and computer software. In 1980s, it was possible to see that computers were g ...
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Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX
Qualtrics, a leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry with a fundamentally different approach: with Qualtrics Customer Experience™, now known as Qualtrics CustomerXM™, brands can ...
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Progressive Web Apps & SEO
Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search engines, so that the same online marketing strategies could be used for PWAs just like for traditional ...
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Planning for the right voice search strategy
The spread of language assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces. In fact, now it is expected now, according to forecasts by market research firm ComScore, which also finds that at the latest by 2020 around 50% of search queries will b ...
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Qualtrics new suite of industry-leading data protection and governance capabilities
A recent Qualtrics study of data privacy professionals found that 65% of all organizations use multiple survey tools and 45% of these organizations don't even know how many survey accounts exist within the organization. This fragmentation leads to data silos, security and compliance risks and disjoi ...
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AI makes search engine advertising better
In terms of search engine advertising (SEA), Google already offers many features that include automation and machine learning, and the potentials of AI are stunning. But how much is AI really changing marketing and does it make human marketers obsolete?
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Global partnership announcement for Next-generation Network Services
Tata Communications Transformation Services (TCTS), a partner of choice for the world’s leading Communication Service Providers (CSPs), and Zeetta Networks, a leading network slicing and splicing company, announced a global partnership agreement to facilitate early adoption of technologies lik ...
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AdAsia Holdings releases first wave of functionalities for an automated assistant to publishers
AdAsia Holdings, an end-to-end advertising solutions provider and part of AnyMind Group, just rebranded the company’s current solution for online publishers to AdAsia360 and released the first wave of new features that look to turn the platform into an all-encompassing assistant to publishers.
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How AI is changing search engine advertising
The fact of having the World Wide Web around for 30 years now - and Google for 20 years - deserves taking a closer look at the future of search engine advertising.For dealers, the product search and displaying shopping ads for performance purposes are particularly lucrative, but good for image manag ...
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Creative trends for marketers in 2019
2019 promises to deliver incredible new developments in the way designers approach customer experience. Improvements in personalization and artificial intelligence (AI) are enabling independent designers and marketing professionals alike to create experiences that truly delight their customers.
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SEO for Voice Search
6 expert tips on how dealers are getting heard by GoogleAlthough Google Voice Search is still in its infancy, it is no longer a dream of the future. Experts predict that in a few years, voice-based search will have revolutionized online user behavior. But, because there are still only a few dealers ...
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Jan 2015 - Digital Marketing Trends & Predictions

VMWare APAC

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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