Monday Feb 17th

Content Marketing Trends that matter in 2020
What matters in content marketing this year is the optimization of relevant content for the smartphone and an increased presence on social media channels and voice assistants. This enables entrepreneurs to maintain personal contact with users and promote fast interactions, according to  Fionn K ...
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Structures of digitization and change
Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fact, we can work together not only to solve the challenges on a technical level, but also to ensure t ...
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2020 is set to be the year of ‘Rich Communications Services’
The interaction between organizations and consumers is set to become revolutionized with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging.The next generation of SMS is set to surge in 2020 – with predictions that it will create a market wo ...
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Expansion of digital banking will continue in 2020
‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.GlobalData’s Retail Banker International asked leading industry figures for their views on the coming year, and digital banking was ...
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Genesys Engage on Microsoft Azure for better customer experiences
Microsoft Corp. and Genesys have expanded their partnership to provide enterprises with a new cloud service for contact centers that enables them to deliver superior interactions for customers.With the omnichannel customer experience solution, Genesys Engage™, running on Microsoft Azure, enter ...
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Retail industry is going through major changes, Adobe points out
In Singapore, the Department of Statistics revealed an increase in online sales in November, attributed to the higher online sales from major online shopping events. Since customers engage with brands through various offline and online channels, meeting the needs and expectations of a digital consum ...
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How to make sure that an IP address supplier can be trusted
Every day, thousands of IP addresses are being reported for abuse. Not to mention that  spam, hacking, scams, and similar malicious online activity cause huge losses to businesses. Vicious online activity affects millions of internet users and IP address abuse is one of the severe issues that b ...
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American marketers face knowledge gap in China
LEWIS, the global marketing consultancy, recently revealed the findings of its Bay to Bay research campaign that surveyed 351 U.S. marketers on their perceptions and priorities in the China market.
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Industry’s first ‘Data Literacy as a Service’ offering
Qlik launched the industry’s first Data Literacy Consulting Service and Signature Services designed to help organizations adopt a ‘Data Literacy as a Service’ approach to creating a data-driven culture. These always-on education, consulting and support services will help organizati ...
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Socialbakers’ Social Media Predictions for 2020
According to Socialbakers, the unified marketing platform for social media marketers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion and e-commerce.
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Improvements and opportunities 5G brings to advertisers
Verizon Media shared findings from its 5G Advertiser and Consumer Outlook Study SEA 2020 that surveyed more than 600 consumers and 140 marketing professionals from Singapore, Malaysia, Indonesia and the Philippines – countries that are targeting to launch commercially viable 5G networks as ear ...
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ABI Research’s 2020 Technology Trends Report
ABI Research identified the key freight transportation and logistics market trend that will transpire in 2020 – and the one that will not.
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Zendesk’s insights on the power of service in influencing customer loyalty
Zendesk just released its Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differentiates leading companies from their competitors. The annual report is based on global survey results a ...
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Adobe looks at the year ahead
With trends expanding from immersive experiences, graphic design, photography, illustration, and more, brands can stay ahead of the mainstream, plan their next campaign, or inspire their biggest project yet.
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Media Trends & Predictions 2020
This year, marketing and media experts will have to develop new skills, engagement models and assessment methods to appeal to consumers in the crowded media landscape, Kantar found out in its global study "Media Trends & Predictions 2020".
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2020 will be the Southeast Asian Marketers’ Year
As we approach the start of a new decade, ADA (part of Axiata group) has released a thought leadership piece, 2020 Outlook for Southeast Asian Marketers: 4 Steps to Outmaneuver Your Competition, to help marketers navigate this period of economic uncertainty.
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