Tuesday Jul 07th

How AI is changing customer communication
It should have become clear by now, that AI technology has the potential both to create opportunity and to drive significant disruption, since it is a foundational catalyst for advanced process automation and human augmentation and engagement.
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Personalization with AI: real-time, targeted evaluation
Since most consumers want to be recognized as individuals today, who generally expect personalization in marketing campaigns, Artificial Intelligence (AI) gets amazingly to work amazingly by ensuring the delivery of an effective brand experience.
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Creating value with the right AI strategy
Artificial Intelligence (AI) is already blurring traditional industry boundaries, threatening legacy companies and giving agile new entrants the chance to make an impact fast. Clearly, AI has the power to disrupt any industry. Hence, to be successful on your AI journey, think about your AI projects ...
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Ensuring ethical AI models in business
PR Krishnan, Executive Vice President & Global Head EIA & AI, Tata Consultancy Services (TCS), believes that “ethical AI will be one of the potential reasons that drive business revenue in the near future, which is why he encourages embedding ethical AI to become an AI-Ready Enterprise ...
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Automation and AI will make significant inroads in Asia Pacific’s financial service institutions
IDC Financial Insights continues its series of reports on automation and artificial intelligence (AI) in financial services in IDC Perspective: Six Capabilities from Leading RPA Service Providers That Advance Financial Services Institutions Toward Intelligent Automation. The report looks at robotic ...
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AI will remain a major trend in 2020
As you probably expected, artificial intelligence (AI) will again be one of the top IT topics in 2020 and the areas of empathy and improvement of the brand experience will continue to keep companies busy this year.
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AI applications trends at the POS
Retail has undoubtedly recognized the great potential of artificial intelligence (AI), but targeted investments are still required to introduce AI-controlled solutions. This is the result of the study AI in Store by EHI and Microsoft.
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The time is ripe for true digital business ethics
In ever shorter intervals, digitization brings new trends to light that overwhelms us humans both at work and at home. IT businesses and media companies bombard us with phrases like Industry 4.0, Internet of Things (IoT), Smart Homes, Autonomous Driving, Artificial Intelligence (AI) – well-kno ...
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Optimize brand management with AI
The success of a brand depends on the effectiveness of its brand assets - be it an Instagram story, a banner, a TV spot or packaging. The challenge: individualization and the large number of channels and formats lead to a constantly growing number of assets and makes it necessary to develop them qui ...
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Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’
Google just presented Meena, an end-to-end, neural conversational model that learns to respond sensibly to a given conversational context. Meena can conduct conversations that are more sensible and specific than existing state-of-the-art chatbots, according to Google’s blog post. Such improvem ...
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AI texts are protected by copyright, too!
Artificial intelligence (AI) trained in language processing is getting better and better at analyzing patterns in texts and creating corresponding messages. Just last year new, particularly powerful AI models for speech such as GPT-2 from Open or Megatron from Nvidia appeared. These and similar text ...
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Global operator spend on AI services to grow 430% over next 4 years
According to the recent study from Juniper Research, AI Strategies for Network Operators: Key Use Cases & Monetization Models 2020-2024, total operator spend on AI solutions will exceed $15 billion by 2024, rising from $3 billion in 2020.
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Develop chatbots with AI-controlled platforms
Besides product and brand image, customer service has as well a significant impact on a company's reputation. That’s why the customer service department plays a central role in every customer-oriented company and bears great responsibility for creating satisfied and loyal customers.
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Rakuten SQREEM provides marketing solutions built around AI based behavioral pattern analysis
SQREEM Technologies, an award-winning Singapore-based AI company, and Rakuten Inc., a global leader in internet services that empower individuals, communities, businesses and society, announced the launch of a jointly established company - Rakuten SQREEM, Inc.
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Jan 2015 - Digital Marketing Trends & Predictions

VMWare APAC

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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