Friday Oct 23rd

A process is perfect when the customer took no notice
Emotions and the subconscious play an important role in purchasing decisions and the use of online services respectively. In the world of advertising, paid social media are those who should manage to keep the user on their platform for as long as possible to maximize profit. Longer usage time leads ...
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Customer experience’s road to success
CX has long since become one of the decisive differentiating features of top companies, which explains why every provider wants to push CX projects forward at full speed. According to Gartner, more than 80% of executives believe that in the not-too-distant future, they will compete based on CX alone ...
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AI will give birth to the intelligent experience economy
Nothing is more frustrating or boring than a product, service or trip that doesn't meet the customer's expectations, don’t you think? Innovative companies and service providers are therefore increasingly relying on providing outstanding customer experience to remain on top and to avoid the dow ...
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Limelight Networks’ new EdgeFunction improves online experiences
Limelight Networks, a leading provider of content delivery network (CDN) and edge cloud services, has launched EdgeFunctions, a new serverless compute service which allows developers to tap into the power of the company’s global network and gives them the flexibility to deploy and run their ow ...
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IDC’s perspective on how to thrive in the next normal with empathy and a digital-first CX approach
One of IDC’s recent report, titled ‘Empathy During the COVID-19 Pandemic: Becoming an Empathetic Enterprise in the Next Normal’, details how the most digitally mature organizations adapted quicker to challenges brought by the COVID-19 pandemic. IDC highlights what organizations mus ...
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Smart checkout technologies are gaining momentum in CX management
A new study from Juniper Research has found that the value of transactions processed by smart checkout technologies, where the fixed checkout process is replaced by a frictionless model, will reach $387 billion in 2025, up from just $2 billion in 2020.
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Liquid Mode fundamentally changes the way people consume digital documents and reinvents mobile productivity
Since the pandemic has put a halt on face-to-face interactions, entire industries turned to virtual ways of working. As a result, digital documents have become a centerpiece for how we communicate, collaborate, and transact. Hence, to no surprise, the demand for Adobe’s Document Cloud product ...
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Customer analytics made easy
There are numerous methods of identifying customer groups or segments analytically. Apteco, a true expert in this field, picked two of these methods - the RFM and the Pareto analysis – to assist us in understanding customer data without having to be a statistician.
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In an experience economy, the speed of innovation will inevitably increase
Procter & Gamble (P&G) announced their goal of having “50% externally initiated product / process innovations” as early as 2006 and declared at the same time war on the “not invented here” syndrome. P&G is aware of the fact that in an experience economy, which per ...
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Return on Experience (ROX)
Nowadays it is more important than ever to keep up with the times not to lose touch with the business market, which is why I would like to introduce the new trendy indicator Return on Experience (ROX).Just as Return on Investment (ROI) is an important business metric, Return on Experience (ROX) is a ...
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Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy
MOGUL.sg, a property technology start-up, just announced the launch of Singapore's first-ever 3D Virtual Property Expo and provides us with a glimpse into what we can expect to see emerging in today’s experience economy. The virtual expo will take place from 15 to 17 October 2020 and be hosted ...
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Appointments & Announcements
    During the past year, Ogilvy Thailand has enjoyed remarkable recognitions on several international stages, and has recently been ranked as Asia’s Top 3 Creative Agency of the Decade in 2020 Cannes Lions Creativity Report. This is all thanks to the dedication of the people and ...
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Introducing Google Workspace and new features to keep you safe online
For more than a decade, Google is building products to help people transform the way they work. “Now, work itself is transforming in unprecedented ways”, Javier Soltero, VP and GM, Google Workspace states in his blog. “Amidst this transformation, time is more fragmented—split ...
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