Monday Apr 19th

Tailoring content to capture the e-commerce market
At the inaugural Shopee Brands Summit 2021, Shopee’s leadership team shared their 2021 roadmap for brands to capture the next wave of growth in the region’s US$172 billion e-commerce market, as an increasing number of consumers spend more online.
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Mapp Cloud innovates for even more efficiency
Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. Eleven new functionalities showcase substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer a ...
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In marketing, transformation must take place at the user interfaces
Due to constant changes, new innovations and developments, the digital world often seems quite confusing, doesn’t it? Indeed, the so-called digital transformation is inexorably changing one industry after another, much more powerful and disruptive than anything that has happened before.
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In times of COVID-19, social media communication must be perfectly targeted
Most people’s lives have drastically changed due to COVID-19: everyone is talking about the coronavirus and how the next few weeks will develop, and many are rightly concerned, miss friends and family. Hence, their use of smartphones, time spent on the laptop, and consequently the time spent o ...
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MoEngage empowers brands by fueling decisions for engagements with insights-led Customer Journeys
MoEngage announced several new product updates to fuel brands' growth at its quarterly customer connect event, MoEngage NEXT.
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BERT
The Google update “BERT” has been rolled out worldwide since the end of 2019. It is a technology that helps the search engine to understand search queries from users even better: in particular, it puts the individual words in a more meaningful context.
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Continuous 5G evolution for building an engine of all-industry digitalization
Dr. Tong Wen, Huawei Fellow and CTO of Huawei Wireless, emphasized in his keynote speech at the 5G Advanced Summit that 5G must continuously evolve to build an engine of all-industry digitalization so as to satisfy the fast-growing consumer connections and diverse industrial applications.
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Event triggers: push and pull channels
Relevance is the be-all and end-all, but unfortunately the prerequisites for a customer's receptivity to a particular marketing message can change quickly. Event triggers can be of help here, which are usually events that can be defined as triggers for sending certain marketing messages.
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ADA launches new MarTech-as-a-Service offering across Asia Pacific
ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions is launching a new Marketing Technology (MarTech) service across Asia-Pacific (APAC) that will help clients optimize their end-to-end sales and marketing efforts.
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Using intelligent voice and text agents at enterprise level with Cognigy.AI
Cognigy.AI, a leading global customer service automation provider, has secured investment from Global Brain, one of the largest venture capital companies in Japan, that accelerates its international growth path and consolidates its position as a leading provider of an AI-based platform for the autom ...
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Creative leadership trends that will power organizations in 2021
A digital, innovation-driven economy means that businesses will need highly skilled workers and deep talent. As the employment landscape undergoes fundamental changes accelerated by the pandemic, Deputy Prime Minister Heng Swee Keat outlined in the recent Singapore Budget 2021 three enablers towards ...
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AI-based trigger campaigns efficiently increase the relevance of your dialogue marketing campaigns
Always offering customers exactly the product they want—ideally at the exact moment when they want it—is what every company is dreaming of.
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Blockchain and cryptocurrencies will play an important role in the advertising world
What would you say if you could have 100 percent ownership over your data and you can decide who you give access to? How about if you would be compensated for others accessing your data for their advertisements? Is this ideal world even realistic from a user's point of view?
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Enhance unused potential in the conversational UI
Every company wants to offer their customers a unique customer experience, which is one of the main reasons why they are increasingly trying to differentiate themselves from the competition with voice assistants or chatbots.
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Nothing is more effective in marketing than psychological triggers
Subconsciously, behavior patterns that are coercively triggered provide the decisive purchase impulses. CleverReach is well aware of that fact and shares some practical tips and tricks on how to use sales psychology in your email marketing to spark a strong buying incentive in your customers. Especi ...

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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