Wednesday Dec 08th

How to modernize your omnichannel strategy
In the whitepaper Think your business offers an omnichannel experience? Think again!, its author Audrey William, Principal Advisor of ecosystm, explains why it is so crucial for businesses to engage with customers across multiple digital channels and be “proactive” instead of ‘&rsq ...
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Modernizing communication channels has many advantages
Even if chats are worth their weight in gold for customer contact, they make up only a part of the communication options as it is, for instance, often more practical to simply communicate via video.
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Focus on ethical effects of digital transformation
Algorithms that generate fake news and are distributed on social media, medical studies whose database does not include certain population groups, deliberately placed negative company reviews on Google Maps generated by artificial intelligence (AI) are just some examples that prove that digitization ...
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Use the global potential of the Internet aggressively instead of defensively
Concepts are generally presented as the silver bullet for a successful future, be it regarding multi- or omni-channel and the famous 360-degree shopping experience. Indeed, the step that retailers must take to position themselves for the future is towards omnichannel commerce and the customer should ...
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Best practices for omnichannel marketing
Kentico Xperience, an award-winning digital experience platform that combines content management, digital marketing and commerce, summarizes in its whitepaper, Omnichannel marketing for customer-driven interactions, the challenges companies are facing when determining the most effective ways to conn ...
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Emarsys adds even more timesaving and effectiveness product features to its omnichannel customer engagement platform
In March 2021, the omnichannel customer engagement leader Emarsys, that joined the SAP family half a year earlier, announced several new features to its platform that help brands around the world deliver one-to-one personalized experiences on any channel with predictable and profitable outcomes.
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Smaato boosts platform security against fraud
Smaato, an omnichannel digital ad-tech platform and ad server, recently announced their integration with cybersecurity company HUMAN, a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. Its ‘Human Verification Engine’ roots out fraud befo ...
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24/7 information entitlement has come to stay!
If in the past, a single sales channel was sufficient, today's dynamic business environment requires a multi-layered concept with perfectly orchestrated channels. Customers simply want to buy whenever and wherever they are, and since the start of the pandemic, during lockdowns increasingly from the ...
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Omnichannel advertising is an organizational nightmare
Forrester wrote this headline in its report The Future Of Omnichannel Media Buying Is Programmatic more than 3 years ago, justifying the statement by explaining that people, processes, and technology issues stand in the way of omnichannel advertising.
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The time is more than ripe for integrated account-based marketing (ABM)
Cold calling is no longer popular with buyers these days, which is why marketers are increasingly relying on Account Based Marketing (ABM).
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Account-based marketing opposes mass marketing
In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their needs. Hence, the motto “a lot helps a lot” no longer applies for marketing activities to ...
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How omnichannel is shaping the consumer experience in the long term
The past few months have had a significant impact on economic development and people's behavior. Still, the exact extent of the devastating effects of the global crisis cannot be foreseen. Social distancing and enacted business closings during the lockdowns have forced retailers to break new ground. ...
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Programmatic Omnichannel and its potential
When looking at various channels such as desktop, mobile, advanced TV, in-game advertising, audio, digital out-of-home (DOOH) or social media, a different degree of maturity and usage can be noticed: while the desktop and mobile channels are almost completely developed for programmatic advertising, ...
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Account-based marketing and geofencing
From Google Ads to social media and native advertising, almost every marketing channel offers a certain form of geofencing, seen as a means within regionally limited guerrilla marketing campaigns. What many marketing managers do not have on their radar, however, is the fact that even for account-bas ...
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Digital Experience Platform (DXP)
Every company that wants to get a foot into the market needs unique selling points to assert itself against competitors. This includes excellent products and effective sales channels so that marketing can also be precisely implemented. In addition, successful companies are characterized by the use o ...
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Navigating Asia’s digital landscape with a little help from Radarr
Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.
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Yext’s Support Answers Platform
To improve the problem-solving process for customers and customer service representatives, Yext introduced Support Answers. The company offers an AI-powered Answers Platform that understands natural language so that when people ask questions about a business online, they get direct answers – n ...
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Jan 2015 - Digital Marketing Trends & Predictions

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