Wednesday Dec 08th

Neuromarketing: utilized to understand consumers
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. So far, neuromarketing is still an expensive approach that requires advanced equipment and technolo ...
Predictive Analytics Methods committed to your marketing success
Predictive analytics allows marketing experts to forecast consumer behavior and customer wishes so that they know how to better exploit sales and profit potential. Apteco, a pioneer in this field, is for more than 30 years committed to building industry-leading software to speedily convert customer ...
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Neuromarketing has the potential to invade privacy
Consumer advocate organizations, such as the Center for Digital Democracy, are criticizing neuromarketing's potentially invasive technology. The privacy concerns come from consumers being unaware of the purpose of the research, how the results will be used, or haven't even given consent in the firs ...
Neuromarketing combines economics with psychology
The number of scientific articles on neuromarketing has almost become unmanageable by now, coming from neurosciences as well as economics since the 1990s.
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Some innovative companies in the Asia Pacific region measuring behavior, perception, and emotion of humans
South Korea: Company: Brain & Research Innovation; Technology: fMRI, EEG, EKG, eye tracking, GSR Company: ThinkUser; Technology: EEG, eye tracking, GSR, psychophysical experiments
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How your CRM system can benefit from predictive analytics
Today's users expect a lot from technology, like connecting us or giving ubiquitous, up-to-date information at all times. We expect technology to adapt to our specific user profile, to inform us about the future for unknown events, and to support us in decision-making.
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How and why is a customer for or against a product or service?
Neuroscientists agree that 70-95% of people make decisions unconsciously and then give themselves a “logical explanation” for their decision within fractions of a second. Therefore, when we ask about it, we get very often wrong explanations. Because people don't even know why they decide ...
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Multi-sensory perception ensures a competitive advantage for brick-and-mortar retail stores
Since everyone is talking about neuromarketing, smaller retailers, in particular, often wonder what opportunities it holds for them. Well, basically it is using findings from the past that can now be put to practical use. If you want, you could for instance even consider the church as the inventor o ...
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Behavioral design can lower the return rate in online retail
I think, we can all agree that returns of goods bought online have a massive impact on the carbon footprint of the entire retail industry, costing companies millions and customers time. Hence, there is no question that a reduction in returns is in the interest of everyone involved. But how can onlin ...
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CIOs' influence is growing as technology becomes core to enterprises
A new IBM Institute for Business Value (IBV) study revealed CIOs' influence on business strategy and operations is growing as technology pervades surveyed enterprises, surveying 2,500 CIOs from more than 45 locations and 29 industries. It was conducted in cooperation with Oxford Economics and benchm ...
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ESET cybersecurity survey in APAC reveals large gap between threat awareness and taking action
ESET, a global leader in cybersecurity, released the results from its APAC Consumer Cybersecurity Survey, which has been conducted earlier this year with 11,200 respondents from Hong Kong, India, Indonesia, Malaysia, Singapore, Taiwan, and Thailand.
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Cognitive bias can be quite dangerous for marketers
Most people tremendously enjoy getting recognition for their thought patterns, routines, and beliefs. We also tend to select and interpret information in such a way that it corresponds to and reinforces our own expectations. Some insist on their opinion even when new information has long since prove ...
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Growing security issues for CISOs
Cyber-attacks are the greatest risk to a company’s operational capacity, as well as its revenue and brand value. With the digital transformation, and with it an acceleration of modern technology, there has been a vast increase of security issues that Chief Information Security Officers (CISO&r ...
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Neuroscientific research creates consumer insight and protects against bias
As the word suggests, neuromarketing applies neuroscience to marketing and advertising, allowing companies to measure customer engagement, consumer behavior, and consumer decision-making processes through science.
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Kantar's Media Trends and Predictions 2022
The evidence-based insights and consulting company, Kantar, just revealed the trends at play in the Asia Pacific media industry and what can be expected in the year to come. In doing so, Kantar is using its market-leading data, alongside evidence-based predictions and expert viewpoints to help media ...
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Appointments & Announcements
The marketing technology agency, GrowthOps Asia, has made strategic appointments to strengthen its teams in the Southeast Asia region.David Isaac Mathews has been appointed Chief Growth Officer for the Southeast Asian region, and Shaad Hamid replaces him as General Manager of the Singapore agency.
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Unlock new competitive advantages with predictive analytics
Predictive analytics are regularly used in marketing to create individual and relevant customer communication. It is a forecasting method that aims to determine future and unknown events by identifying repetitive patterns, e.g., in customer transaction data, that make it possible to deliver reliable ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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