Wednesday May 25th

Asia’s Social Ad Spend Soars
Emplifi released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into paid and organic user engagement and post interaction on Instagram and Facebook, and social media customer care. Ad spend on Facebook and Instagram in Asia Pacific (APAC) increased 24 ...
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Draw the attention of new customers to products according to their wishes and interests with Discovery Commerce
Discovery Commerce paves the way for one of the most difficult tasks in e-commerce, namely product discovery. Because it is harder than it seems to get a potential buyer to find the product they are looking for in an online store or marketplace as customers easily get confused or impatient when brow ...
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Get the attention you deserve on LinkedIn
If you intend to showcase your work achievements and skills and network with colleagues, business partners and potential employers, LinkedIn is arguably the most important platform.
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B2B social media at its best
Professional content on Facebook, LinkedIn and Co. not only helps companies to get more followers, but new customers and thus more sales.
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When using hashtags on social media, less is usually more
One thing is for sure, if your social media posts are to be found and generate reach, the use of hashtags is a must. But in your day-to-day work, you might still have some questions unanswered, like “Which hashtags fit and make sense? Where do I place them in the post? And how many should be t ...
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YouTube unveils more measures to combat misinformation
Over the past five years, YouTube has invested heavily in a framework they call the 4Rs of Responsibility as a core tenet in their commitment to protect their community. Using a combination of machine learning and people, their focus is removing violative content quickly, raise up authoritative sour ...
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NEC Visionary Day ASEAN 2022 discusses recovery, rebuilding, and reimagining the future
NEC Asia Pacific, the regional headquarters for leading information and communications technology provider NEC Corporation, is hosting their inaugural NEC Visionary Day ASEAN on March 10, 2022.
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A good strategy is half the battle in social media
Since social media is gaining in importance in our everyday lives, marketing and sales teams must adapt to these consumer habits. Today’s customers expect relevant, personalized, and up-to-date content; therefore, traditional methods of cold calling and email marketing do not do justice to thi ...
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IBM expands its Global Security Operation Center (SOC) Network to help clients respond to cyber-attacks
IBM just announced a multi-million-dollar investment in its resources to help businesses prepare for and manage the growing threat of cyberattacks in Asia Pacific.
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GlobalData reveals list of top 20 most mentioned companies on metaverse in social media in 2021
With metaverse gaining popularity in 2021 and the COVID-19 pandemic forcing people to be online for longer hours, the race is getting heated up among the global industries to adopt the simulated digital environment.
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Which countries are losing the most to digital ad fraud?
Juniper Research reveals in a recent study that the value of digital advertising spend lost to fraud will reach $68 billion globally in 2022; rising from $59 billion in 2021.The comprehensive research identified in addition the top 5 countries most impacted by advertising fraud, namely US, Japan, Ch ...
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Debut of Alibaba’s virtual influencer for the Olympic Winter Games Beijing
Alibaba Group, a Worldwide TOP Partner of the International Olympic Committee (IOC), has unveiled its brand-new virtual influencer for the Olympic Winter Games Beijing 2022.
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IAS’s social ads and consumer perception study – Singapore Edition
Integral Ad Science has released the Social Ads and Consumer Perception study – Singapore Edition which provides an overview of social media usage and insights into user perceptions of social media in-feed ads, a format inside a user’s social feed.
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ADA is now a WhatsApp Business Solution Provider (BSP)
Over 2 billion people around the world use WhatsApp, and it is the most popular messaging application in Southeast Asia. As the number of people using this app will continue to rise with the growth of digital consumers across the region, brands and businesses will need to better connect and communic ...
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Cisco's Broadband Index reveals people value access to the internet more than ever
According to Cisco’s global survey of almost 60,000 workers across 30 countries about their home broadband access, quality and usage, economic and societal growth will not happen without universal access to fast and reliable internet.
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Corporate influencers, live formats and influencer podcasts will dominate the scene in 2022
Reachbird, the influencer marketing agency acquired by adesso last year, has surveyed experts for the fourth time in a row and compiled the most important trends for the new year.
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Yahoo expands ID-less audience tool Next-Gen Solutions to web, infers audiences independent of cookies or app IDs
Yahoo announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in the Yahoo DSP.
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“Granfluencers” earn a great deal of Social Media money
Social media is no longer synonymous with the younger generations. The likes of TikTok and Instagram have seen a wave of “granfluencers” (people over 55 years of age) becoming more and more prominent.
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BuzzAR poised to be Southeast Asia's first startup building an inclusive Metaverse
BuzzAR, Southeast Asia's first woman-led metaverse startup, raises US$3.8 million seed funding to build an inclusive metaverse, through its family-friendly games, virtual reality (VR) and GameFi projects.
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More than half of the world's population uses social media today
Globally, there are now 4.62 billion social media users and growing, up more than 10 percent year-on-year: 424 million additional users brought the total number of social media users to more than 58% of the world's population.
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Jan 2015 - Digital Marketing Trends & Predictions

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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