Sunday Aug 14th

The legal framework for search engine privacy is not solid
When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search qu ...
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The State of Measurement in Fashion, Luxury & Beauty 2022 Report
Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation approach will allow for a better understanding of what is working and identify what opportunities bran ...
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Product Analytics has overtaken legacy marketing analytics to measure digital customer experiences
Amplitude just released the survey report "Making the Leap to a Digital-First Enterprise" that shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era and how businesses could thoughtfully transition to digital-first.
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YouTube Shorts inspires multiformat creators and artists
Since its inception, YouTube Shorts has grown a global community of more than 1.5 billion monthly registered users.
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It’s all about understanding the connections between data
Data is now an important part of a company’s assets and for some even the most important one. It is not about collecting as much information as possible, but about converting the "raw material" information into usable know-how: knowledge about the customers and their likes and dislikes, knowle ...
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Targeting works, except when it doesn’t
Over the past two decades, Analytic Partners collected a vast quantity of marketing intelligence across industries and countries which comes to life in the ROI Genome Reports. By understanding and quantifying how factors such as brand health, marketplace and country dynamics, or competitive landscap ...
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Attention to online advertisements increases significantly when they are embedded in articles and users engage with the content, according to the Project Trinity study of Havas Media Group and Teads.
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Tips on how to choose a secure web analytics tool
The only way you can capture how your users really tick, what your target group needs or how your market segment is developing is with a reliable database and the help of web analytics tools, Olaf Brandt, Managing Director at etracker GmbH explains, a specialist in web and app analytics as well as p ...
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Merger of NielsenIQ and GfK in the making
Earlier this month, NielsenIQ and GfK, two global data and analytics services providers, announced their proposed merger to explore new opportunities in retail and consumer analytics.
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Global advertising market is expected to grow significantly against all odds
According to GroupM's "This Year, Next Year" Global Mid-Year Forecasts, global advertising revenues are expected to grow significantly – despite fears of an imminent recession and the ongoing geopolitical situation in the world.
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Online communication should be needs-oriented to remain relevant for search queries
Users no longer search the Internet for information using just keywords, but rather complex questions that sometimes require interpretation. In response, search engines are now focusing on website content that also best covers other potential interests of their users. That means that to remain relev ...
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IBM acquisition of Databand.ai aims to help enterprises catch
IBM has acquired Databand.ai, a leading provider of data observability software that helps organizations fix issues with their data, including errors, pipeline failures and poor quality, before it impacts their bottom-line. Databand.ai is IBM's fifth acquisition in 2022 as the company continues to b ...
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South Korea's first Cyber Fusion Center and MSSP/MDR sharing community
Cyware, the industry's leading provider of the technology platform to build Cyber Fusion Centers for Enterprises and MSSPs/MDRs, and threat intelligence sharing for ISACs, ISAOs, CERTs, and others has announced a partnership with PAGO Networks, a South Korean MDR provider and value-added distributor ...
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Kantar reveals the most creatively effective digital ads in Southeast Asia
Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.
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Apple's changes in data protection have far-reaching consequences
AppsFlyer recently released the 14th edition of its Performance Index, which ranks the top media sources for mobile advertising. The latest edition is the first to fully measure activity following Apple's implementation of its App Tracking Transparency Framework (ATT) as AppsFlyer examines the far-r ...
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Consumers want personalization without disclosing data
Customers expect personalization in every single interaction with a brand. At the same time, they don't trust companies to keep their personal information safe and handle it responsibly. Companies everywhere face this dilemma, as a new study shows.
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Personalization is up-and-coming but time-consuming from a technical point
Technology experts consider personalized content and product delivery to be very important, but the technical infrastructure in many companies is not yet equipped for this. At least that’s according to the study by Optimizely, a digital experience service provider, for which 100 technology exp ...
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FACT-Finder's
In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology in eCommerce and Next Generation Blixt brings now the technologies together, providing its users with the best of both worlds – search and personalization.
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Questions to be answered in performance marketing
According to Tobias Eder from Seventimes Media, good online marketers know their CPM, CTR, CPA, and how many users are on their shop or website and who will convert within the next hour – at any time of the day or night. They know every single functionality of their individual advertising plat ...
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Is holistic search marketing worth the effort?
Whether on Google, Bing, Amazon or other search engines: organic and paid results compete equally for the user's attention on the search result pages, implicating obviously that search engine optimization (SEO) and advertising (SEA) should be thought of holistically.
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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