Saturday Dec 03rd

ValueChampion is launching a Web 3.0 Metaverse finance world
Bringing innovation and knowledge sharing to a new level in the finance space, ValueChampion is launching an immersive Metaverse finance world with HSBC, Allianz Insurance Singapore/Allianz Partners, Advisors Alliance Group (Representing AIA Financial Advisers Pte Ltd), Funding Societies, and IG to ...
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XR technologies as access to the metaverse
Since the Facebook, Inc., group was renamed Meta Platforms, Inc., the term "metaverse" has rapidly gained in importance and in this context the terms augmented reality (AR) and virtual reality (VR) too.
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NFT transactions limited by market controversy
A new study from Juniper Research has found the global number of NFT (Non-fungible Token) transactions will rise from 24 million in 2022 to 40 million by 2027. At the same time the company cautioned that although NFTs present a new channel for growth, vendors must be cognizant to the risks of operat ...
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Metaverse powers the next generation of eCommerce
According to Gartner, a quarter of the population will spend at least an hour a day in the Metaverse for work, education, shopping, social media, and entertainment by 2026. The Metaverse is, so to speak, access to a digital parallel world where people meet virtually.
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Relevance of gamification in marketing
UX designers and UI experts work hard to optimize digital offerings to maximize user retention time. The industry that has perfected this feat is undoubtedly the modern video game industry, which offers its customers immersive and thus compelling offers like no other.
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What exactly is the metaverse?
From augmentation to simulation, from external (environment) to intimate (personal), metaverses can involve an individual's virtual identity, digital realities, interwoven with the real world, according to Klaytn Foundation.
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COVID accelerated interest in VR games and media
After years of slow but steady growth in limited use cases, Virtual Reality (VR) is facing a market explosion over the next five years. Consumer interest in VR games and media continues to grow after COVID accelerated activity. At the same time, the need for worker enablement and immersive content i ...
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Reboots statistical revelations on cyber threats in Asia
According to the latest study by Reboot Digital PR Services, which reveals the least cyber-secure countries to work from, Singapore is surprisingly amongst the least-secure Asian countries to work from remotely. Interested in the safety of digital nomads, experts at Reboot Digital PR Services analyz ...
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Application scenarios of virtual reality in marketing
The media hype about VR is currently shifting to practical implementation because the technology is now suitable for the masses and has therefore become commercially relevant – especially for marketing. In addition to VR glasses, there are now some smartphone models that can be converted with ...
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How do you measure immersive experiences?
Live interaction with customers is and will remain an important tool in marketing – especially when companies know how to take advantage of digital opportunities. At trade fairs, road shows and customer events, technical gadgets such as VR and AR offer customers a multi-sensory digital brand e ...
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Potential of immersive technologies
Virtual Reality (VR) and Augmented Reality (AR) have become an integral part of the multimedia landscape in recent years. The underlying technologies have reached a high level of maturity and the spread of the necessary end devices is being pushed further by technical progress.
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Immersive experiences with VR can be unprecedentedly effective in marketing
Not least due to tiring web meetings and increasing "Zoom fatigue", virtual reality has powerfully penetrated our everyday lives. Professional virtual collaboration platforms on standalone VR headsets such as the Meta/Oculus Quest 2 or the PICO Neo 3 glasses now enable full immersion in a simulated ...
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Which industries will benefit the most from the metaverse?
The metaverse constitutes the modern Internet and with it a lot of new space for technologies and game development. According to the latest projections by the US financial news agency Bloomberg, the metaverse has market potential of over 800 billion US dollars. But which industries will benefit the ...
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Implementing HTML5 games easily with AnyManager GAMES
AnyMind Group announced the launch of an HTML5 game feature on its publisher platform, AnyManager, that enables web publishers to increase advertising (ad) revenue sources by implementing a variety of games on their site.
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Jan 2015 - Digital Marketing Trends & Predictions

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