Saturday Dec 03rd

Bringing complex content to the point is an art
Explaining things in a way that everyone can understand is a real superpower – and it can be learned!
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Success factors of online reviews
People look to their surroundings and the "wisdom of the crowd" to confirm the correctness of their behavior. This phenomenon, the so-called social proof, takes place intuitively and is part of human nature. The more people do a certain thing, the more likely it is that others will copy that behavio ...
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How to choose the right omnichannel solution
Omnichannel trade is developing just as rapidly as service solutions: click & collect, click & reserve or ship-from-store are springing up like mushrooms and giving retailers hope for great sales success. But what sounds good at first often harbors unpleasant surprises.
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New Yahoo mail app’s first-of-its-kind features
Yahoo announced the launch of new features for Yahoo Mail, providing consumers with “first-to-market” experiences for their inbox, to save time and improve productivity.
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Investments in CXM pay off
The effort required for customer experience management (CXM) is usually manageable and not too difficult to plan, especially when you consider that programs to avoid churn or to win back dropouts, let alone to acquire new customers, are significantly more complex and inefficient.
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Baozun expands presence in Southeast Asia to enable regional e-commerce growth
Baozun Inc., a leading e-commerce service partner that helps brands execute their e-commerce strategies in China, announced its new regional headquarters in Singapore, as it seeks to drive e-commerce innovation and bring a competitive advantage to brands in Southeast Asia (SEA).
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Satisfied customers = corporate success
Satisfied buyers ensure the sale of the products and services offered by the company and play an essential role in recommendation marketing. Anyone who manages to inspire their clients has a good chance of further business relationships. Once convincing products, high-performance services and an app ...
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Consumers demand more transparency when it comes to data privacy
Cisco just published its 2022 Consumer Privacy Survey, an annual global review of consumers' perceptions and behaviors on data privacy.
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As-a-Service Products and Processes and Tech-by-Wire are the most captivating technologies in the years to come
IDC just published its worldwide information technology (IT) industry predictions for 2023 and beyond in a new IDC FutureScape report and presented it at a live event.
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Opportunities for strategic call tracking in the customer journey
Marketers spend thousands of dollars annually on their web presence, and other landing and campaign pages, to get their products and services visible in the digital space. But that's not all. These sites only add value to the company if the relevant visitors actually see the content and, in that way ...
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Real-time experiences strengthen customer loyalty
The competitive pressure has never been higher and at the same time customers are becoming increasingly demanding, which is why marketers should score with real-time customer experiences.
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Strategically optimize the customer experience
Companies are no longer just focused on gaining market share, but on customer preferences. Successful customer retention strategies are therefore the focus of most marketing departments today.
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Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines
Advertisers want a more holistic view of their audiences, including YouTube, so they can understand the scale of the audience they’re able to reach through campaigns that are served both on TV and digital. For the first time in APAC, Nielsen is providing cross-platform metrics on which media b ...
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There are many ways leading to a purchase
Consumer purchasing habits have changed drastically over the COVID-19 pandemic, and consumers are now much more experienced at all stages of digital shopping. This changing buying process presents great opportunities for brands willing to adapt, embrace new technologies, and meet rising consumer exp ...
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Omnichannel can have a lasting impact on the consumer experience
The past two years have had a significant impact on economic development and people's behavior. Social distancing and mandated business closures during lockdowns have forced retailers to break new ground and to make up for the losses with new models – with mixed success.
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Enter the world of digital experiences
Even if the statement "Content is King” is getting older, its core message still applies. Editorial content and a comprehensive customer journey are key aspects of a modern digital experience (DX), that picks up the customer regardless of location, device and preferences, and creates the best ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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