Saturday Dec 03rd

Story Ads
With 500 million daily users of Instagram Stories, it's not really surprising that story ads have become one of the most popular advertising formats.
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From Voice to Video and Content, 5.5G Core Unleashes the Vast Potential of Calling
At the 5G Core Summit 2022, George Gao, President of Huawei CS&IMS Domain, delivered a speech titled From Voice to Video and Content, 5.5G Core Unleashes the Vast Potential of Calling. He elaborated on the strategies and evolution involving the 5.5G-oriented voice network, from voice to video an ...
Peach participates in launch of Netflix's Basic with Ads
The global video ad management platform Peach has announced its support of Netflix's new ad-supported service Basic with Ads. The market leader in video advertising workflow and delivery makes it easy for brands, agencies and media owners to collaborate with each other on a global scale.
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A focus on content and the consumer is the key driver for growth and sustainability in Asia
The annual marquee event of the Asian Video industry Association (AVIA), the Asia Video Summit, returned in full swing, hosting over 300 delegates in person and online as a hybrid conference, amidst a time of immense innovation and disruption in the video industry.
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Marketers need to upskill their visual literacy to stay competitive
The internet is becoming increasingly visual with each new generation. Images and videos dominate communication, especially among young people. Nothing has accelerated the already rapid growth of this visual content more than the pandemic. In this increasingly visual economy, marketers need visual l ...
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Typecast partners BeLive to break into the live commerce market
Neosapience, the South Korean startup behind Typecast, is joining hands with Singapore-based interactive video technology solutions provider BeLive Technology to provide its AI-powered synthetic voice and video service via the latter's LORA solution.
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Take legal action against streaming pirates with technology
Miri Naor Elias, Intelligence and Security Senior Legal Advisor at Synamedia, believes that legislation and enforcing anti-piracy regulations would lead to a significant reduction of streaming piracy incidents and risks. However, staying ahead of piracy requires collaboration across the video distri ...
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Metaverse and social commerce conversations are trending with Southeast Asian consumers
Talkwalker, a leading consumer intelligence and deep listening company, and Khoros, an award-winning leader in digital-first customer engagement software and services, have released their annual Social Media Trends 2023 Report. Titled From insights to action: how to disrupt a disruptive consumer, th ...
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Kantar predicts new viewing behaviors, audience targeting strategies and dynamic product placement
Kantar unveiled Media Trends and Predictions 2023, its annual forecast of how the media landscape will evolve in the coming year. The leading marketing data and analytics company has a unique and comprehensive understanding of how people think, feel and act globally and locally in over 90 markets by ...
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Video Marketing: visual communication and storytelling
When it comes to visual communication and storytelling, videos have clearly become one of the most popular and effective formats. Not least due to the fact that videos are one of the most important growth trends for brands to reach their audiences.
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B2B video marketing know-how
More than a decade ago, Forbes Insights already proved that video marketing is crucial for B2B communication. In the 2010 report Video in the C-Suite: Executives Embrace the Non-Text Web, around 60% of executives said they shared work-related videos weekly or watched videos recommended by colleagues ...
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IBM launches new software to break down data silos and streamline planning and analytics
IBM has announced new software designed to help enterprises break down data and analytics silos so they can make data-driven decisions quickly and navigate unpredictable disruptions. Its Business Analytics Enterprise is a suite of business intelligence planning, budgeting, reporting, forecasting, an ...
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YouTube sustains growth in Southeast Asia, with Connected TV emerging as the fastest growing screen for the platform
Southeast Asian viewing habits continue to shift, with TV screens being the fastest growing device for people to watch YouTube. Across all major countries across SEA, YouTube continues to see continued growth in users consuming content on connected TV screens - Thailand (12M), Malaysia (7.5M), Indon ...
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Spending on digital technology by organizations in Asia Pacific will more than triple the economy in 2023, IDC Predicts
International Data Corporation (IDC) just announced its top technology predictions for 2023 and beyond, stating that in the next few years, enterprises in Asia Pacific need to slice through storms of disruption brought about by talent gaps, cybersecurity intensity, supply chain dynamics, COVID restr ...
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Best practices for using images in content marketing
Images are unbeatable when it comes to catching the attention of online readers, since they trigger emotions and associations. With images and videos, the context is easier to grasp, and visual content is better kept in mind than text information. For instance, a Facebook post with an image generate ...
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Say hello to visual storytelling
Since the production of still and moving images has become child's play, the belief that quality is a matter of taste has become even stronger. And as long as personal taste can legitimize just about anything perceptual, it will be difficult to eradicate this fatal fallacy.
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Wootag For Ads is ideal for interactive and intention-based target group retention across different ad formats
Wootag, a global visual marketing SaaS, announced the launch of Wootag For Ads and at the same time the appointment of Jeffrey Kwan as Managing Director of Wootag For Ads.
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Appointments & Announcements
National Research Group (NRG), recognized as an insights leader at the edge of technology, content, and culture, announced that Sushma Panchawati, a veteran insights strategist and emerging markets specialist, has been appointed Senior Vice President, Content & Strategy. She will oversee the f ...
Live shopping requires emotions, entertainment and expertise
When most people think of “shopping”, they think of the whole process of browsing and getting inspired, and not just sourcing goods. Unfortunately, many (online) retailers still do not manage to generate the first impulse to buy or to use their customers' willingness to buy.
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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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