Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often lead to disappointments. The more excited companies should be about the early introduction of area-wide 5G technology that offers revolutionary possibilities in communication. 5G networks transmit information faster, regardless of cable connections and providers. The technology provides the necessary bandwidth, reduces latency and connection breaks, enables the delivery of streams with up to 8K via mobile Internet and thus ensures more independence on all sides. For communicators and marketers, 5G means that they can provide their target groups with exciting video content in convincing quality, affecting several areas:
- Video content goes mobile: due to longer loading times and transmission delays, especially when using the internet, companies' websites have so far been kept technically lean. In the future, 5G will enable companies to enrich their content with videos and high-resolution images and make them functional for mobile use. Mobile videos will finally become standard.
- Live becomes transmittable: thanks to the new standard, expensive internet connections at trade fairs or other locations will soon be a thing of the past. The technology makes it possible to deliver unrestricted video quality and to ensure a stable stream. Multi-angle streaming, i.e. streaming from several camera perspectives, will be also further standardized, and no longer reserved for high-quality sports, such as the Bundesliga or Formula1. With 5G, users can choose their preferred camera perspective for streams or switch between different settings without loading times.
- Content creation independent of location: the new mobile service standard enables the production of video editing and processing outside the event location. It is sufficient to have cameras on site, the rest can then be controlled remotely in real-time - even from a cell phone - because every 5G-optimized end device is able to receive and send huge amounts of data.
- AR and VR become standard: extended product realities are widely used in marketing with 5G technology. AR and VR applications, which have so far been able to experience products, destinations and missions up close, especially at trade fairs or in special exhibition or presentation rooms, will be available on the go with 5G. Edge computing, which is increasing with 5G, enables the technology required for AR and VR to be integrated into leaner wearables and therefore find better acceptance by users.
- Internal communication gets more individual: 5G is also changing internal communication: if the quality of facetime or video conferences often leaves a lot to be desired, the improved transmission rates optimize the location-independent communication options enormously. Delayed contributions and discussions in which everyone is talking at the same time are a thing of the past. Digital employee events, such as training courses and internal videos, are also gaining in quality and importance. All web applications can be loaded faster and made available to many employees.
Today’s consumers are almost always online and want to consume content in real-time all over the world and preferably in the form of videos. With 5G, it will be possible to meet this growing demand for high-quality video content with a convincing and progressive offer. Decision-makers in communication and marketing who use the new opportunities to their advantage, creating real live experiences with mobile videos, are one step ahead of their competition.
By Daniela La Marca