- Category: January 2012 - Marketing Trends 2012
In 2011 publishers created $6.8 billion in application download revenues, while app development revenues reached $20.5 billion, according to German based research2guidance.The mobile research specialist also claims that the development service became a mass market almost three times the size of the application download market today, since most app project revenue is generated from “classical” app creation services (concept creation, design and coding). New service types like app libraries, white label solutions and multi-platform app development tools have become more and more popular, but have not yet taken a major share of the market.
Prices for application development services vary significantly between regions - for instance, UK developers charge $626 per day, whereas competitors from India charge, on average, $138 per working day. Thus, app development partners using price as the main criteria for selection will not be leading to an optimal solution as most of the price differences are offset by the additional time needed by offshore app developers.
research2guidance’s report The Market for Mobile Application Development Services (2010-2015) - Selling The Spades To The App Gold Diggers covers this dynamic market in 98 pages and is written for app developers as a planning and benchmarking tool as well as for app publishers who wants to develop their sourcing strategy.