Simon Strand, a multi-award winning PR consultant from Sweden just sent us his interesting combination of thoughts on what could be the success formula for the next YouTube mega hit. When philosophizing about what could come next after “Gangnam Style" and "Harlem Shake”, he discovered a mysterious pattern in phenomena we don’t want to deprive you of.
After last year’s two global YouTube phenomena that have risen above all others, Gangnam Style and Harlem Shake, Simon expects the next Youtube super viral to begin with an “I”.
Reasonably, he finds the formula for the next major Youtube hit by looking for the common denominators of these two previous hits, which are:
- Gangnam and Harlem are both neighborhoods in different global cities: Seoul and New York City.
- Gangnam and Harlem both ends with the letter 'm'.
- Style and Shake are both words of five letters.
- Style and Shake both begin with "s".
- Style and Shake both ends with "e".
- Style and Shake are both nouns.
- Gangnam Style and Harlem Shake both contain strange dance elements.
- Gangnam Style and Harlem Shake both contain hip hop influenced music.
- Gangnam and Harlem begins with letters that come after each other in the alphabet: ‘G’ and ‘H’.
Consequently, the next global YouTube phenomenon will also be a two-word concept where the first word is the name of a neighborhood in a global metropolis. The name of the neighborhood probably begins with an I - which comes after G(angnam) and H(arlem) in the alphabet and, of course, ends with an m. The second word should be a five-syllable noun beginning with s and ending with e. Maybe "smile"? Or “shame”? Just guessing. Add some hip hop influences and strange dance elements, and it is only a matter of time before you get your 1.6 billion views.
Can good performance really be this easy? Is there a lesson for marketers in this? Or is it all coincidence? What do you think? We’re curious what will be next!