The mostSince, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.

Whether language assistants such as Siri and Alexa, chatbots in hotlines, or user analyzes and personalized offers in e-commerce and social media, nothing flows smoothly and effectively without the use of AI. Therefore, every day new areas of application are added.

Currently, the learning computer programs conquer the image recognition, which means they identify brands, products, locations, interests, and preferences of users. Thanks to Deep Learning, AI understands consumer, as well as communication and behavioral patterns of target groups, communities and individuals.

A prerequisite, however, is having sufficient data from CRM databases, social media, search- and purchase profiles in online shops, or other legally accessible sources for interpretation.

In the market overview below, we present a dozen software providers for AI, their systems and their main applications, which we believe to be useful to businesses in the Asia Pacific region - besides the well-known and most popular, Amazon Alexa, Google Cloud Platform, or Microsoft.



Product Name

Primary Use

Crimson Hexagon


Audience, brand, campaign, image analysis, sentiment analysis, social monitoring, competitive intelligence


Customer Intelligence 360

Analytical strategy, business intelligence


Oracle AI-Platform

Large-scale data management, intelligent chatbots, data analytics and machine learning


Adobe Sensei

Content intelligence, character recognition, face-sensitive processing, semantic segmentation, marketing recommendations, personalization, natural language processing and more.

Salesforce Marketing Cloud


Data science, CRM, sales support, marketing automation, image recognition


SAP Brand Impact

Multi-object recognition and -classification



Natural language processing

Software AG


Predictive analytics, data warehousing


iFinder5 elastic

Chatbots, natural language processing, automated contract analysis, competitive intelligence, e-mail routing, call center FAQ support, product information matching, online store search / metadata


Acrolinx Server

Linguistic analysis technology, text evaluation, content visualization


novomind iAGENT for Self Service

Chatbots, FAQ Center, speech recognition (dialogue capability)



Natural language processing, micro-apps for speech and digital self-service

By MediaBUZZ