Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: technology that helps us reaching out to others virtually, without the barriers of capacity, time or distance.
Global LinkedIn data showed that 45% of senior leaders are considering a more permanent shift to virtual events or conferences and 44% are evaluating more permanent remote work policies. In addition, LinkedIn’s data shows that 82% of audiences would prefer seeing live streams by brands instead of regular social posts.
To address the evolving needs of its professional community, LinkedIn has announced the global launch of LinkedIn Virtual Events, which underscores a tighter integration between existing features on LinkedIn Live, LinkedIn Events and LinkedIn Pages. The newly integrated solution aims to help organizations stay connected and strengthen relationships with their online communities in real time.
Companies will be able to host live, real-time events in a trusted environment, attract the right professional audiences, drive strong reach and engagement, and get more mileage for their events with a dedicated hub for videos of the event on their LinkedIn Pages.
- Companies can now drive better reach with targeted audiences by sharing their event with their Page followers and by sharing direct invitations of the event with their first-degree networks.
- Organizers can drive strong engagement, both, before and after the event by posting and ‘recommending’ updates to them.
- Once the virtual event is over, organizers can keep the conversation going with the Video tab -- a dedicated hub for a Page’s organic video content. The Video tab will help companies extend the shelf-life of their live video content.
LinkedIn Live has already seen great traction with 23X more comments per post and 6X reactions per post than native video, helping companies foster real-time engagement with their networks.
LinkedIn Virtual Events is available to all members globally across all markets on desktop and mobile.