affectThe insight technology providers Affectiva and Qualtrics just announced the integration of Affectiva’s emotion recognition technology into Qualtrics’ Insight Platform, an emotion AI technology that is already used by more than 1,400 Affectiva customers to gather insight and analytics in consumer emotional engagement that senses and analyzes facial expressions and emotions.

Affectiva, an MIT Media Lab spin-off, is in fact the pioneer in Emotion AI, the next frontier of artificial intelligence. The company’s patented software is built on an emotion AI science platform that uses computer vision, deep learning and the world’s largest emotion data repository of more than 4 million faces analyzed from 75 countries, amounting to more than 50 billion emotion data points. Furthermore, Affectiva’s SDKs and APIs enable developers to add emotion-sensing and analytics to their own mobile apps, games, devices, applications and digital experiences.

“We are excited to work with Qualtrics,” says Dr. Rana el Kaliouby, co-Founder and CEO of Affectiva. “The integration of our Emotion AI into the Qualtrics Insight Platform offers organizations unique insights into consumers’ unfiltered and unbiased emotions while respondents provide feedback through the Qualtrics platform.”

Clearly, the solution provides a unique offering for market research and media testing that senses and analyzes facial expressions and emotions, joining data and emotion to provide more accurate insights into consumer behavior.

“Emotions drive consumer behavior and help predict key success factors in advertising such as brand recall, purchase intent and virility. We are delighted to integrate Affectiva’s patented emotion recognition technology in the Qualtrics Insight Platform to give our clients actionable data about the performance of their ads,” says Shane Evans, Qualtrics’ Head of Partnerships and Alliances.

The rapidly growing software-as-a-service company proves that it is absolutely focused on customer experience management by providing solutions to capture customer, employee, and market insights that help making informed, data-driven business decisions.

Many global enterprises, academic institutions, and government agencies already use Qualtrics to collect, analyze, and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept, and employee feedback. You can start using the Qualtrics Insight Platform enhanced with Affectiva’s emotion recognition software,  too.

By MediaBUZZ