- Category: June 2014 - Video Marketing
Cisco by now reaches more than 40 million digital homes across India with its industry-leading VideoGuard conditional access (CA) and digital rights management (DRM) solutions. Using the industry estimated average of five people per household, the company is now enabling a rich and advanced TV experience for more than 200 million viewers in the country, reinforcing Cisco’s leadership at a time when the pay-TV industry is on the cusp of a major transformation.
“Achieving the milestone of 40 million homes in India reinforces our commitment to the government’s mandate to digitalize the cable industry and also speaks of our ability to provide best in class solutions and technology. We work closely with our customers to enable them to provide an unparalleled experience to their subscribers as well as help monetize their investments”, Dinesh Malkani, President, Cisco India and SAARC commented.
Cisco state-of-the-art VideoGuard CA and DRM technology ensures critical protection of premium content with a zero piracy track record that consolidates Cisco’s market leadership in the estimated 72 million digital pay-TV homes in India. At the Research and Development Center in Bangalore, a strong team of engineers is constantly working on the technology needs of leading satellite and cable service providers. The company’s commitment to security, research and innovation puts it in prime position to address the changing needs of operators both now and into the future.
- Cisco® VideoGuard conditional access and digital rights management solutions make Cisco the leading CA provider in India with a market share of 43% (source: Media Partner Asia Media Route26, Issue 1 – December 2013 and Cisco’s internal subscriber data).
- Cisco is a trusted pay-TV technology partner for more than 150 pay-TV operators as well as media and entertainment companies worldwide, including leading direct-to-home and cable operator customers in India, such as Airtel Digital TV, Asianet, DEN, GTPL, Hathway and Tata Sky.
- Cisco is committed to delivering world-leading, affordable and innovative solutions and services to help its satellite and cable customers differentiate their services in their respective markets in India.
Sue Taylor, Vice President Sales, Asia Pacific, Cisco Service Provider Video Software Solutions explained: “In the changing landscape of pay-TV services in India, this milestone highlights our continued growth with several leading MSOs in the country. We pride ourselves in empowering our service provider customers to establish themselves as the innovators in their business. The achievement of this milestone is a great motivation for us to continue to develop market-leading solutions for our customers globally.”