Page 10 - index
P. 10
RESEARCH, ANALYSIS & TRENDS
Gartner identifies three key
technology trends
Gartner has drawn three major technology trends from computational power, near-endless amounts of data,
its "Hype Cycle for Emerging Technologies 2016", which and unprecedented advances in deep neural net-
companies should deal with implicitly to gain competitive works that will allow organizations with smart ma-
advantages. chine technologies to harness data in order to adapt
to new situations and solve problems that no one
Transparently immersive experiences, the perceptual has encountered previously. Enterprises that are
smart machine age, and the platform revolution are the seeking leverage in this theme should consider the
three overarching technology trends that profoundly cre- following technologies: Smart Dust, Machine Learn-
ate new experiences with unrivaled intelligence and offer ing, Virtual Personal Assistants, Cognitive Expert
platforms that allow organizations to connect with new Advisors, Smart Data Discovery, Smart Workspace,
business ecosystems.
Conversational User Interfaces, Smart Robots, Com-
1. Transparently immersive experiences: Technolo- mercial UAVs (Drones), Autonomous Vehicles, Natu-
gy will continue to become more human-centric to the ral-Language Question Answering, Personal Analyt-
point where it will introduce transparency between ics, Enterprise Taxonomy and Ontology Manage-
people, businesses and things. This relationship will ment, Data Broker PaaS (dbrPaaS), and Context
become much more entwined as the evolution of Brokering..
technology becomes more adaptive, contextual and 3. The platform revolution: Emerging technologies
fluid within the workplace, at home, and interacting are revolutionizing the concepts of how platforms are
with businesses and other people. Critical technolo- defined and used. The shift from technical infrastruc-
gies to be considered include 4D Printing, Brain- ture to ecosystem-enabling platforms is laying the
Computer Interface, Human Augmentation, Volumet- foundations for entirely new business models that
ric Displays, Affective Computing, Connected Home, are forming the bridge between humans and technol-
Nanotube Electronics, Augmented Reality, Virtual ogy. Within these dynamic ecosystems, organiza-
Reality and Gesture Control Devices.
tions must proactively understand and redefine their
2. The perceptual smart machine age: Smart ma- strategy to create platform-based business models,
chine technologies will be the most disruptive class of and to exploit internal and external algorithms in or-
technologies over the next 10 years due to radical der to generate value.
10 Asian eMarketing - August 2016: Security meets Real-Time Marketing Challenges
Gartner identifies three key
technology trends
Gartner has drawn three major technology trends from computational power, near-endless amounts of data,
its "Hype Cycle for Emerging Technologies 2016", which and unprecedented advances in deep neural net-
companies should deal with implicitly to gain competitive works that will allow organizations with smart ma-
advantages. chine technologies to harness data in order to adapt
to new situations and solve problems that no one
Transparently immersive experiences, the perceptual has encountered previously. Enterprises that are
smart machine age, and the platform revolution are the seeking leverage in this theme should consider the
three overarching technology trends that profoundly cre- following technologies: Smart Dust, Machine Learn-
ate new experiences with unrivaled intelligence and offer ing, Virtual Personal Assistants, Cognitive Expert
platforms that allow organizations to connect with new Advisors, Smart Data Discovery, Smart Workspace,
business ecosystems.
Conversational User Interfaces, Smart Robots, Com-
1. Transparently immersive experiences: Technolo- mercial UAVs (Drones), Autonomous Vehicles, Natu-
gy will continue to become more human-centric to the ral-Language Question Answering, Personal Analyt-
point where it will introduce transparency between ics, Enterprise Taxonomy and Ontology Manage-
people, businesses and things. This relationship will ment, Data Broker PaaS (dbrPaaS), and Context
become much more entwined as the evolution of Brokering..
technology becomes more adaptive, contextual and 3. The platform revolution: Emerging technologies
fluid within the workplace, at home, and interacting are revolutionizing the concepts of how platforms are
with businesses and other people. Critical technolo- defined and used. The shift from technical infrastruc-
gies to be considered include 4D Printing, Brain- ture to ecosystem-enabling platforms is laying the
Computer Interface, Human Augmentation, Volumet- foundations for entirely new business models that
ric Displays, Affective Computing, Connected Home, are forming the bridge between humans and technol-
Nanotube Electronics, Augmented Reality, Virtual ogy. Within these dynamic ecosystems, organiza-
Reality and Gesture Control Devices.
tions must proactively understand and redefine their
2. The perceptual smart machine age: Smart ma- strategy to create platform-based business models,
chine technologies will be the most disruptive class of and to exploit internal and external algorithms in or-
technologies over the next 10 years due to radical der to generate value.
10 Asian eMarketing - August 2016: Security meets Real-Time Marketing Challenges
