Page 2 - AeM_May_2017

Welcome to

Dear Reader,

More and more networked devices, professionalized hacking groups and the development of
sophisticated malware, become a growing challenge for security managers as attacks are
pushing the boundaries of traditional security solutions.

The significance of the current threat level is obvious when looking at the headlines this month,
as the WannaCry ransomware attacks clearly put the cat among the pigeons by targeting
organizations that didn’t take cybersecurity serious enough.

Just like any other business field, the digital media, marketing and advertising industry will have
to face the new situation and safeguard its unbeatable feature of making best use of data to
deliver the most attractive purchase incentive for any target group.

While usually common sense is sufficient - such as not to open any unknown data files or not
using outdated software - more and more attacks require technical aids.

In general, it is expected that attacks will become more complex and often spread across
multiple attack vectors, so be on the watch and stay tuned with Asian eMarketing.

Best regards,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 May 2017 - (Cyber) Security & Data Protection