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Dear Reader,

In today's highly connected world, security and privacy are paramount, not only be-
cause legislations require the highest level of security when it comes to data protection.

The need for protection is growing, with passwords and access restrictions that are un-
fortunately often not safe.

For sure, your company invested heavily in technologies to keep intruders out and to
retain control within the business - since firewalls, intrusion detection and identity man-
agement systems are standard equipment by now. However, threats are constantly
evolving and technologies can only try to catch up with hackers and malicious bots.

What does security mean for marketers? What are the consequences if data records of
customers are stolen? How do you get a handle on the prevalence and gravity of data
breaches when it happens? Are you prepared for the worst?

Find answers to these questions and stay informed on all things digital by taking ad-
vantage of technology. But most of all, address the many possible human errors that
can easily happen in our technological world to stay safe.

That's the reason, why Asian eMarketing has dedicated the whole month of August to
the important issue of "Security". It's crucial for survival in our digital world! Better be
safe than sorry!

Regards,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg

2 Asian eMarketing August 2015: Security