Page 2 - AeM_August_2020
P. 2
Editor’s Note
Dear Reader,
People-based marketing allows us to communicate
seamlessly with customers across all channels as well
as using our own CRM data and third-party target
groups for an optimal approach and a data-based new
customer strategy. The target group can be defined
more precisely and easily - both online and offline.
The only challenge for marketers that remains is
assigning these devices to the respective customer.
But in people-based marketing, even this aspect is
taken care off with the help of the identity graph.
Besides all that, individual look-a-likes, so-called
statistical twins, can be created to address new
customers.
Read more about it in today’s issue, besides Google’s
initiatives to increase transparency in digital
advertising, Verizon Media’s new email optimization
solution that manages to deliver marketing emails to Subscription
users when they are active in their inbox, and much
more, besides some new appointments and announce- (complimentary)
ments this month .
Best Regards,
Daniela La Marca, Connect
Editor-in-Chief, Asian eMarketing with us
Phone: +65 6836 1807
email: info@mediabuzz.com.sg
www.mediabuzz.com.sg
