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P. 3
Customer Journey Analytics:
Real-time Marketing
RESEARCH, ANALYSIS & TRENDS
The rise of sustainable media pg 4
Ad trade is on course to reach a value of $1trn by 2025 pg 6
Shoppers seek engaging formats pg 9
BEST PRACTICES & STRATEGIES
Not only since Corona the customer journey has become increasingly digital pg 11
Consistent customer journey across all touchpoints guarantees repurchasers pg 12
Difference between customer journey mapping and customer journey analytics pg 14
Top 5 reasons why to invest in User Experience (UX) pg 16
Limits of the customer journey pg 17
Choose words wisely and conversions will come pg 18
Every year, online retailers come into full swing during the Christmas season pg 20
COMPANIES & CAMPAIGNS
Quadient's Inspire Flex software release delivers customer experience built for a digital- pg 22
first world
Apteco’s best practices for successful customer journey analytics pg 24
TECHNOLOGIES & PRODUCTS
Unruly launches content-level targeting to enhance the value of publishers’ CTV and pg 25
video inventory
NortonLifeLock adds Dark Web Monitoring in Hong Kong pg 26
BUZZWORDS
Customer Journey Mapping pg 28
APPOINTMENTS & ANNOUNCEMENTS pg 30
IMPRINT pg 32
