Page 2 - Feb 2014

Dear reader,

Concerns about the safety of new services on the Internet are as much part of our virtual
life as the carefree spread of personal data on social networks.

Obviously, the tension between the need for openness on one hand and security on the
other hand requires a new culture of privacy and trust on the Internet, not to mention an
appropriate political framework.

In fact, trust-first—rather than data-first—seems to be the motto of the digital marketing
industry in 2014. Consumers demand more and more control over their data and a level
of transparency, challenging marketers enormously in their effort to build the trust-equity
of their brand.

Stay informed and read about security and privacy protection in this month’s issue of
Asian e-Marketing

Best wishes,

Daniela La Marca
Editor-in-Chief, Asian e-Marketing

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2 Asian eMarketing February 2014 - Security & Privacy Protection