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TECHNOLOGIES & PRODUCTS BUZZWORDS

Mapp Cloud

innovates for even

more efficiency

communication channel directly into the company's
existing systems represents a significant
simplification and increase in efficiency.

Mapp, the international provider of insight-led customer • Marketers can now identify target groups based
engagement, is rolling out a major product update to its on sent push notifications by using mobile
Mapp Cloud marketing platform. Eleven new push and in-app events in the segmentation
functionalities showcase substantial innovations in builder. This advanced segmentation capability in
mobile push and comprehensive enhancements to the Mapp Engage ensures precise targeting and
data export capabilities in the customer analytics tailored campaigns. In addition, mobile push
solution Mapp Intelligence. The product updates are events are now available in the response queue
designed to help customers operate more effectively and can be queried in real time.
and efficiently in their cross-channel strategy, relying on
one centralized data source. To boost customer engagement, Mapp Engage now
also offers the option to create and automatically
Michael Diestelberg, VP Product & Marketing at Mapp, send reminder campaigns to those abandoning
comments: "In our conversations with marketers their shopping carts and wish lists. Furthermore, to
around the world, it has become clear that the manage elaborate marketing scenarios, existing target
requirements for successful customer communications groups that have already been created in the
have increased significantly over the past year. It is segmentation builder can be reused, saving valuable
more important than ever to be able to successfully time, and enabling campaigns to be launched more
implement data-based strategies. In particular, the quickly.
seamless linking of customer insights and personalized
communication has become an essential skill that In addition to numerous new features in Mapp Engage,
every marketer must master. Therefore, with the Mapp a completely revamped export management for
Cloud Winter Update, we are implementing numerous reports and analyses is available for Mapp
requests from our customers so that they can do their Intelligence users. This enhancement includes these
work even more efficiently and profitably." exciting new capabilities:
Mapp placed a special focus on mobile push within the • The export management monitoring actively
cross-channel marketing solution, Mapp Engage. That informs users about any faulty exports. Errors can
way, complex contact scenarios can be mapped and be viewed centrally across all company accounts.
analyzed even more easily to ensure consistent In the case of planned exports, customers can
exchanges with consumers and more revenue-creating jump directly to the problematic reports via a link to
interactions in the marketing automation module. intervene directly.

• With the new A/B testing for mobile push • Multiple export schedules for reports can now be
messages, Mapp Engage in the future will allow to configured to manage schedules, so marketers
test two or more variations of their mobile push receive regular updates for relevant dashboards.
messages for their unique use cases. In this way, Reports can also be exported automatically to any
they can achieve the most effective automation SFTP server.
workflow with the best conversion. This takes the
possibilities for successful cross-channel • The new connection profile store allows connection
engagement to the next level, allowing marketers profiles for export destinations to be managed in
to send perfectly targeted push messages. one central location. Administrators can configure
multiple export destinations without having to share
• At the same time, the mobile push channel can passwords and other connection details. At the
now be managed via API. This enables marketers same time, administrators retain full control over
to create customized solutions for sending who can configure scheduled exports. (Source:
messages to their customers' smartphones. In Mapp) ◊
particular, the ability to integrate this
By MediaBUZZ

February 2021: Conversational & Event-Triggered Marketing 23