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RESEARCH
In 2020, Adobe will also be releasing their inaugural • Environmental Documentary: The discussion of ANALYSIS
Design Trends and Motion Trends with insights distilled climate, based on science and real policy ideas, will TRENDS
from millions of data points. Here’s a quick preview of be a prominent part of many industries’ narratives in
what’s to come: 2020. More brands and programs will be using a
documentary film style to portray the challenges and
• Handmade Humanism: Artists are craving a natural possible future the world faces due to climate
touch and creating an emotionally approachable change.
style that is notable through its simplicity and
handcrafted tone. The digital world will see an The demand for imagery that represents all the diverse
increase in DIY-influenced elements for the personal facets of humanity and the realities of modern life has
touch. grown significantly. Meanwhile, mainstream con-
versations about the meaning of diversity and inclusion
• Semi-Surreal: 2020 will show us many artists using have also gained a new level of sophistication.
new tools and techniques to create the impossible
and alter our vision, inspiring creativity with To read Adobe’s extensive creative predictions for
fantastical imagery. 2020, please refer to the blogpost here. ◊

By MediaBUZZ

11 January 2020: Digital Marketing Trends & Predictions