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Digital Media Trends &
Predictions 2020
RESEARCH, ANALYSIS & TRENDS
Media Trends & Predictions 2020 pg 4
Content Marketing Trends that matter in 2020 pg 8
Adobe looks at the year ahead pg 10
Expansion of digital banking will continue in 2020 pg 12
Structures of digitization and change pg 14
ABI Research’s 2020 Technology Trends Report pg 16
American marketers face knowledge gap in China pg 18
Socialbakers’ Social Media Predictions for 2020 pg 20
2020 will be the Southeast Asian Marketers’ Year pg 22
BEST PRACTICES & STRATEGIES
Improvements and opportunities 5G brings to advertisers pg 26
How to make sure that an IP address supplier can be trusted pg 29
Retail industry is going through major changes, Adobe points out pg 30
COMPANIES & CAMPAIGNS
Genesys Engage on Microsoft Azure for better customer experiences pg 32
Zendesk’s insights on the power of service in influencing customer loyalty pg 35
TECHNOLOGIES & PRODUCTS
2020 is set to be the year of ‘Rich Communications Services’ pg 37
Industry’s first ‘Data Literacy as a Service’ offering pg 39
APPOINTMENTS & ANNOUNCEMENTS pg 40
IMPRINT pg 42
