Page 9 - index
P. 9
RESEARCH, ANALYSIS & TRENDS
New web design technologies Real-time marketing ROI increas- and audience segments were each
create a better user experience es and so does the spending cited by about half of respondents”,
eMarketer’s report states.
Digital overload has presented mar- According to eMarketer.com,
keters with a major problem, name- brands have embraced real-time As emphasized already many times,
ly keeping consumers’ attention. marketing (RTM) to reach a multi- social media is an ideal place to
Fortunately, technologies are tude of goals and their efforts are interact with consumers in real time
emerging and developing that sup- not just limited to social media. The and the study found that responding
port marketers in their daily struggle independent research company to timely trends, news, and events
to face the challenges. A recent revealed that real-time marketers on social, as well as engaging with
eMarketer report revealed, for in- are funneling more money toward customers on such platforms, were
stance, that marketing and publish- such tactics for a wide variety of each included in 58% of respond-
ing professionals are embracing reasons and take credit for the ben- ents’ RTM strategies. However,
new web design technologies, such efits. “RTM went beyond social though”,
as responsive design and infinite eMarketer revealed, as 62% cited
scroll, to create the most engaging, “When asked why they practiced marketing automation, such as trig-
viewer-friendly experience, no mat- RTM, 56% cited forming customer gered emails in response to con-
ter the device. The main goals are relationships, and a close 55% did sumer actions, as part of their RTM
providing better user experiences so for event promotion. Adding to efforts. Hence, 58% of respondents
and creativity, as well as preparing existing content, increasing social attributed more than 40% of their
for the growing demand of innova- media engagement and reach, marketing budgets to RTM, and
tive ad formats and broader reach. complementing ecommerce strate- nearly six in 10 intended to increase
gy and identifying new customers spending in the next year. ◊
By MediaBUZZ
Advertise with us
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
New web design technologies Real-time marketing ROI increas- and audience segments were each
create a better user experience es and so does the spending cited by about half of respondents”,
eMarketer’s report states.
Digital overload has presented mar- According to eMarketer.com,
keters with a major problem, name- brands have embraced real-time As emphasized already many times,
ly keeping consumers’ attention. marketing (RTM) to reach a multi- social media is an ideal place to
Fortunately, technologies are tude of goals and their efforts are interact with consumers in real time
emerging and developing that sup- not just limited to social media. The and the study found that responding
port marketers in their daily struggle independent research company to timely trends, news, and events
to face the challenges. A recent revealed that real-time marketers on social, as well as engaging with
eMarketer report revealed, for in- are funneling more money toward customers on such platforms, were
stance, that marketing and publish- such tactics for a wide variety of each included in 58% of respond-
ing professionals are embracing reasons and take credit for the ben- ents’ RTM strategies. However,
new web design technologies, such efits. “RTM went beyond social though”,
as responsive design and infinite eMarketer revealed, as 62% cited
scroll, to create the most engaging, “When asked why they practiced marketing automation, such as trig-
viewer-friendly experience, no mat- RTM, 56% cited forming customer gered emails in response to con-
ter the device. The main goals are relationships, and a close 55% did sumer actions, as part of their RTM
providing better user experiences so for event promotion. Adding to efforts. Hence, 58% of respondents
and creativity, as well as preparing existing content, increasing social attributed more than 40% of their
for the growing demand of innova- media engagement and reach, marketing budgets to RTM, and
tive ad formats and broader reach. complementing ecommerce strate- nearly six in 10 intended to increase
gy and identifying new customers spending in the next year. ◊
By MediaBUZZ
Advertise with us
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
