Page 8 - index
P. 8
RESEARCH, ANALYSIS & TRENDS
Video consumption set to soar
in Asia Pacific
eMarketer.com conducted and published in recent
weeks a number of research papers related to video
consumption in the Asia Pacific region, which we have
summarized in the following.
The New York based independent market research com-
pany has just been acquired last month by Axel Springer
for $242 million.
Continuing to provide insights and trends related to digi-
tal marketing, media and commerce, eMarketer.com re-
vealed that it expects subscription video-on-demand
(VOD) revenues in Asia Pacific to reach $4 billion in
2016. Furthermore, according to its data partner Media
Partners Asia, revenues of $13 billion are expected till
2021.
A Digital TV Research Ltd. report from July 2015 noted
that Japan had the most VOD household subscriptions
of any country in the Asia Pacific region in 2015, with 9.9
million; South Korea was just behind at 7.9 million; India
was a distant third at 2.6 million subscriptions, but the While there were just 900,000 in 2015, there will be an
picture was expected to change considerably in a few estimated 12.3 million by 2020, a more than 13-fold
years. increase that will push China to second place.
The firm projected that by 2020 Japan’s subscriptions India will see significant growth from its 2015 figure as
would more than double to 20.5 million, by far the most well, reaching 8.9 million in 2020. South Korea, mean-
households of any country in the region, but most nota- while, will see steady but not remarkable growth, reach-
ble is the coming rise of VOD subscriptions in China. ing 10.2 million.
8 Asian eMarketing - July 2016: Video Marketing & Advertising: Trends, Strategies & Potentials
8
Video consumption set to soar
in Asia Pacific
eMarketer.com conducted and published in recent
weeks a number of research papers related to video
consumption in the Asia Pacific region, which we have
summarized in the following.
The New York based independent market research com-
pany has just been acquired last month by Axel Springer
for $242 million.
Continuing to provide insights and trends related to digi-
tal marketing, media and commerce, eMarketer.com re-
vealed that it expects subscription video-on-demand
(VOD) revenues in Asia Pacific to reach $4 billion in
2016. Furthermore, according to its data partner Media
Partners Asia, revenues of $13 billion are expected till
2021.
A Digital TV Research Ltd. report from July 2015 noted
that Japan had the most VOD household subscriptions
of any country in the Asia Pacific region in 2015, with 9.9
million; South Korea was just behind at 7.9 million; India
was a distant third at 2.6 million subscriptions, but the While there were just 900,000 in 2015, there will be an
picture was expected to change considerably in a few estimated 12.3 million by 2020, a more than 13-fold
years. increase that will push China to second place.
The firm projected that by 2020 Japan’s subscriptions India will see significant growth from its 2015 figure as
would more than double to 20.5 million, by far the most well, reaching 8.9 million in 2020. South Korea, mean-
households of any country in the region, but most nota- while, will see steady but not remarkable growth, reach-
ble is the coming rise of VOD subscriptions in China. ing 10.2 million.
8 Asian eMarketing - July 2016: Video Marketing & Advertising: Trends, Strategies & Potentials
8
