Page 2 - AeM_July_2017

Welcome to

Dear Reader,

The rapid adoption of the Internet of Things (IoT) & Wearables is driving a global rethinking
of traditional marketing practices, as it has a huge impact on customer acquisition, customer
experience, sales and digital trends in general. Smart, always connected things, with instant
access to contextual information, as well as devices and applications with artificial intelligence
designed to optimize processes and improve how we live, work, and interact with each other,
are all changing the way we conceive, produce, deliver, and consume goods and services.

So far, the Internet has primarily networked people, but with IoT and Industry 4.0, terms which
are currently on everyone's lips, we are on the threshold of total networking, where information
can be exchanged between people and intelligent things (machines, products, etc.) for any
purpose. Both trends have the potential to significantly influence, if not dissolve and reorgan-

ize, the structures of whole industries, value chains, and the rules of competition in general.

Since it is expected that by 2020 as many as 25 to 50 billion new IP-enabled IoT devices will
be online, the economic impact will certainly be huge. And since digital marketing, e-
commerce, and social media are closely connected with emerging technologies, they conse-
quently go hand in hand with cybercrimes as total security can't be provided when pioneering
new innovations. That’s why we loved being part of INTERPOL World 2017 this month and
dedicated this issue of Asian eMarketing wholeheartedly to IoT, as it is certainly an important
trend that will shape the marketing of tomorrow.

Stay tuned & Enjoy reading!

Daniela La Marca
Editor-in-Chief, Asian eMarketing
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2 July 2017 - Internet of Things (IoT) & Wearables
Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg