Page 9 - index
P. 9
RESEARCH, ANALYSIS & TRENDS




Whether you use the various tools businesses that often cannot afford panies can curate these issues and
to select specific content manually multi-million dollar budgets for large not just strengthen traffic and repu-
and reach users on the platform advertising campaigns. This type of tation, but accommodate the re-
itself, or if you use the sharing func- networked content marketing pro- quests and zeitgeist of customers
tions to other networks (Storify, vides a worthwhile alternative and as well.
Scoop.it and Paper.li), or coordi- offers a decisive advantage for
nate already shared content (Rebel brand building and competition. In a nutshell, content curation
Mouse and Vizify) respectively, the- Companies should realize what the proves the ability to recognize
se tools give you many possibilities Internet community demands to- good, appealing and relevant sto-
you can assemble your own media day: Consumers want more than ries and to publish the comments
in an easy and simple way. just biased content. Even beyond competently. ◊
the own products there are relevant
Anyway, a closer examination of and interesting topics that ideally By Daniela La Marca
Content Curation is recommended, complement the own line. By using
especially for small and medium the numerous tools available, com-




































































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