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COMPANIES
& Recognizing that today’s professionals – be it
CAMPAIGNS
employees or business leaders – are facing constant
changes, such as the move away from traditional
working hours and the introduction of remote working,
technology companies have advanced their product
lines accordingly. The introduction of ultra-light laptops
allows MNCs, SMBs and start-ups across the globe
drive flexible, mobile and collaborative working
practices to attract and retain the next generation of
employees. As such, HP’s ‘Future X’ provides
businesses with relevant insights and thought-
provoking discussions that can help predict the future
of work, from both an employer and employee’s
perspective.

Commenting on the launch, Emma Richards, HP’s
Communications Lead, Asia, says: “The Future X
content series is a fantastic way to elevate
transformational thought leadership and evolve the
ongoing dialogue HP has been leading around the Rachelle Hansen, Business Director on the HP
Future of Work. The partnership with VICE and The business at PHD Singapore, adds: ‘’We enjoy a very
Economist will allow us to further reach our audiences collaborative relationship with HP. This campaign was
and increase brand and product awareness in a highly the result of great thinking and partnerships coming to
engaged yet non-invasive manner. Ultimately, this life to create a unique, curated experience for their
partnership will strengthen our position and audience. We wanted to engage the best audiences, in
demonstrate how technology can empower the the right context, showcasing the product’s features
workforce.” and HP’s commitment to helping shape the future
practices of workforces.’’ (Source: PHD) ◊

By MediaBUZZ

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