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RESEARCH, ANALYSIS & TRENDS















































       Majority of CEOs believe global economic

       growth will improve in 2021




       One  year  after  COVID-19  was  declared  a        "After a year of human tragedy and extensive economic
       pandemic,  CEOs  are  voicing  record  levels  of   hardship,  it  is  encouraging  to  see  that  the  people  re-
       optimism  in  the  global economic  recovery, with   sponsible  for  making  investment  decisions  and  hiring
       76%  of  global  business  leaders  predicting  that   staff  are  feeling  cautiously  optimistic  about  the  year
       economic growth will improve in 2021.               ahead. CEOs have faith that growth will return, boosted
                                                           by the rapid development of vaccines and their rollout
       The figures come from PwC's 24th Annual Global CEO   in many parts of the world," said Bob Moritz, Chairman
       Survey,  which  this  year  polled  5,050  CEOs  in  100   of the PwC Network.
       countries  and  territories  over  January  and  February
       2021.                                               "During  the  tumultuous  past  year,  CEOs  have  had  to
                                                           rethink and reconfigure what they do and how they do
       The  percentage  of  CEOs  expressing  confidence  in   it, while dealing with stretched balance sheets and sup-
       growth is up from 22% in 2020 and 42% in 2019, repre-  porting  employees  who  have  been  forced  to  navigate
       senting the highest level of optimism since the survey   these extraordinary circumstances.
       started asking this question in 2012.
                                                           "CEOs now face two fundamental challenges: first, how
       Optimism among CEOs over global economic growth is   to build trust with a broad range of stakeholders, whose
       particularly  strong  in  North  America  and  Western  Eu-  expectations  of  business  are  higher  than  ever  before;
       rope,  with  86%  and  76%  of  CEOs,  respectively,  from   and second, how to adapt their businesses and deliver
       these regions predicting improved global growth in the   sustained outcomes in a rapidly changing external envi-
       year ahead.                                         ronment.  Organizations  that  get  this  right  will  be  best
                                                           placed to come out of the pandemic as strong, resilient



       March 2021: Data Privacy & Ethics in Marketing   13
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