Page 11 - index
P. 11
RESEARCH, ANALYSIS & TRENDS
In addition, in many cases, there is areas of marketing is continuously For the qualitative analysis, 43
a lack of a recognizable integration increasing, CMOs are forced to Chief Marketing Officers (CMO) of
into the expanded marketing pro- work with many external partners. international companies were avail-
gram. Profitability issues are also This makes for friction losses and able for questions & answers on
an important issue in the field of results in frustration. Interestingly, trends and further, in the context of
social media, as community man- the contribution of small suppliers is secondary research, technical pa-
agement can be very resource- often rated higher than coming from pers, surveys and market studies,
intensive in some sectors. larger partners. However, since the were analyzed. ◊
integration of numerous small part-
5. Partner proliferation ners devours many resources, By Daniela La Marca
companies still often go for full-
Since the specialization in relevant service providers.
M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
In addition, in many cases, there is areas of marketing is continuously For the qualitative analysis, 43
a lack of a recognizable integration increasing, CMOs are forced to Chief Marketing Officers (CMO) of
into the expanded marketing pro- work with many external partners. international companies were avail-
gram. Profitability issues are also This makes for friction losses and able for questions & answers on
an important issue in the field of results in frustration. Interestingly, trends and further, in the context of
social media, as community man- the contribution of small suppliers is secondary research, technical pa-
agement can be very resource- often rated higher than coming from pers, surveys and market studies,
intensive in some sectors. larger partners. However, since the were analyzed. ◊
integration of numerous small part-
5. Partner proliferation ners devours many resources, By Daniela La Marca
companies still often go for full-
Since the specialization in relevant service providers.
M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
