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RESEARCH, ANALYSIS & TRENDS
Did you know that influencers with the most
followers don't necessarily get the most likes?
Therefore, as always, a well-grounded analysis of the
target group is needed to be able to create on this ba-
sis a visual editorial schedule. You should make use of
as many events as possible to produce resources cost-
effectively for ongoing communication.
User generated content is always in high demand
Sometimes it's worth to look behind the scenes and
check out what other industries or countries are doing
on Instagram. Cisco, for example, always calls out on
Instagram is one of the fastest growing social networks Wednesday the "#CableWednesday", encouraging
which has surpassed Facebook by now among young their users to submit photos of their server rooms and
users, since the service correlates exactly with the appropriate cables. Then, Cisco selects one image and
trends of visual communication without words, possibil- publishes it with the corresponding hashtag. This is a
ity of anonymity and full mobile use. Of course, Insta- clever move, as it saves own resources and creates
gram is an interesting marketing channel for businesses engagement that is otherwise difficult to get.
as well, with its dedicated audience and steadily grow-
ing network. Images, in the form of infographics, generally work well
and emphasize the expert competence of the company,
Authenticity is crucial too. Not to mention that such contributions can be cre-
ated in advance and then published gradually on a larg-
Instagram, however, works differently and many enter- er scale.
prises had to learn this the hard way, when they real-
ized that their glossy studio photos were generally not Particularly popular are, however, images that convey
well received, while supposed trifles unfold unexpected fun or action. This can be snapshots of events, prod-
viral potential. Instagram has its own style, its own laws,
and its own traps.
8 Asian eMarketing - May 2016: The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
8
Did you know that influencers with the most
followers don't necessarily get the most likes?
Therefore, as always, a well-grounded analysis of the
target group is needed to be able to create on this ba-
sis a visual editorial schedule. You should make use of
as many events as possible to produce resources cost-
effectively for ongoing communication.
User generated content is always in high demand
Sometimes it's worth to look behind the scenes and
check out what other industries or countries are doing
on Instagram. Cisco, for example, always calls out on
Instagram is one of the fastest growing social networks Wednesday the "#CableWednesday", encouraging
which has surpassed Facebook by now among young their users to submit photos of their server rooms and
users, since the service correlates exactly with the appropriate cables. Then, Cisco selects one image and
trends of visual communication without words, possibil- publishes it with the corresponding hashtag. This is a
ity of anonymity and full mobile use. Of course, Insta- clever move, as it saves own resources and creates
gram is an interesting marketing channel for businesses engagement that is otherwise difficult to get.
as well, with its dedicated audience and steadily grow-
ing network. Images, in the form of infographics, generally work well
and emphasize the expert competence of the company,
Authenticity is crucial too. Not to mention that such contributions can be cre-
ated in advance and then published gradually on a larg-
Instagram, however, works differently and many enter- er scale.
prises had to learn this the hard way, when they real-
ized that their glossy studio photos were generally not Particularly popular are, however, images that convey
well received, while supposed trifles unfold unexpected fun or action. This can be snapshots of events, prod-
viral potential. Instagram has its own style, its own laws,
and its own traps.
8 Asian eMarketing - May 2016: The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
8
