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BEST PRACTICES & STRATEGIES

significantly faster. An AI-analysis of the tonality also AI can already do everything that was described in the
gives an idea of the current image status of your examples mentioned above, but what is awaiting us in
company or brand in the media environment and the future? Well, research and innovations in the area
provides you with some direction you should consider of AI are constantly evolving, and Lianatech is certainly
before to engage in effective PR operations. working on more AI features, too. Hence, according to
Lianatech, AI will soon be able to automatically select
eligible recipients for press releases based on the
AI helps to become an expert in a particular content of the press release and the Lianatech media
industry database. In addition, the AI-monitoring tool will make it
even clearer which topics and content are relevant to
Unlike traditional media monitoring services, AI-based specific communications and make the corresponding
media monitoring allows you to search messages on a channels visible. ◊
specific topic without the hassle of keyword optimization.
With semantic media monitoring, you can easily find out By MediaBUZZ
which topics are most discussed in your industry, on
which channels these discussions take place, and which
journalists report on topics that are relevant to your
business. With current and well-written content, you and
your business could stand out from the crowd and
become the industry's most important opinion leader and
trendsetter.

MediaBUZZ Pte Ltd - Independant ePublisher for Asia