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Editor’s Note

Dear Reader,

Identity-based attacks are one of the biggest threats to IT
security nowadays, which is why cybersecurity is more
focused than ever on securing digital identities.

For this reason, in today's new world of work, which is
fraught with dangers in terms of data and system security,
the "Zero Trust" security model is gaining in popularity.

‘No one is trusted, and authentication is required for all
access” is the credo and the rationale behind this is
simple: implicit trust is a vulnerability, as it can allow
access to sensitive data because the corporate network is
no longer impregnable, especially since data and
applications that were once on a server in your own data
center are now scattered across countless cloud platforms.

It is recommended that businesses of all sizes start to
focus on centralizing identities while establishing best Subscription
practices and expanding training, as this is the only way
they can ensure that employees do everything they can to (complimentary)
protect their access data appropriately.

Remember, a single compromised identity is enough to
impact a company's financial performance, permanently
damage customer loyalty or a brand's reputation, and
potentially cause millions of dollars in damage.

Enjoy reading this issue and look forward to next month's
topic – "Performance Marketing: Data-driven Marketing &
Analytics."

Best regards,

Daniela La Marca,
Editor-in-Chief, Asian eMarketing

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