Page 3 - AeM_November_2021

Neuromarketing & Predictive Analytics

RESEARCH, ANALYSIS & TRENDS

Neuromarketing combines economics with psychology pg 4

Behavioral design can lower the return rate in online retail pg 6

ESET cybersecurity survey in APAC reveals large gap between threat awareness and pg 8

taking action
How and why is a customer for or against a product or service? pg 10

Growing security issues for CISOs pg 12

Kantar's Media Trends and Predictions 2022 pg 13

CIOs' influence is growing as technology becomes core to enterprises pg 15

BEST PRACTICES & STRATEGIES

Neuroscientific research creates consumer insight and protects against bias pg 18

Multi-sensory perception ensures a competitive advantage for brick-and-mortar retail pg 20
stores
How your CRM system can benefit from predictive analytics pg 22

Predictive Analytics Methods committed to your marketing success pg 23

Unlock new competitive advantages with predictive analytics pg 25

Cognitive bias can be quite dangerous for marketers pg 27

COMPANIES & TECHNOLOGIES

Some innovative companies in the Asia Pacific region measuring behavior, perception, pg 29

and emotion of humans

BUZZWORDS

Neuromarketing: utilized to understand consumers pg 30

LEGISLATION

Neuromarketing has the potential to invade privacy pg 31

APPOINTMENTS & ANNOUNCEMENTS pg 32

IMPRINT pg 35