Page 9 - AeM_November_2021

RESEARCH, ANALYSIS & TRENDS

Consumers' vigilance is critical as online ranging from collaboration, online learning and video
shopping scams are rife streaming to online games and social media. In other
words, this puts children at greater risk of encountering
As people are increasingly dependent on the Internet to online threats and makes it the more important to teach
work, communicate, shop and entertain themselves, them the essential skills to remain safe.
scammers are also taking advantage of the new normal
to lure victims. Around two thirds (67%) of surveyed The survey revealed, for instance, that 95% of respond-
respondents indicated that they have come across ents who are parents from Indonesia have never spo-
online scams. ken to their children about cybersecurity, and this re-
mains significantly high in the region – over three out of
The most common types of scams were online shop- four (77%) respondents across APAC have never spo-
ping (21%), social media (18%), and investment (15%). ken to their children about the issue. To ensure that
With close to half of surveyed respondents saying that minors are protected in the digital world, parents should
they shop online at least once a month, it is critical for have a hand in demonstrating the threats that the
consumers to remain vigilant when engaging in online online world poses: e.g., 32% of parents from Thailand
transactions. and 25% from Hong Kong also said that their children
have been exposed to inappropriate content online.
Besides, more than half of the respondents in APAC
trust the security measures by online retailers com- Most parents (90%) in APAC did take actions to ensure
pletely: 45% of respondents from Thailand and 23% their children's online safety. Popular methods include
from India respectively also indicated that they would limiting the amount of time their children spend online
continue shopping at an online retailer even after a data (31%), using parental control applications (29%) and
breach, regardless of the security status thereafter. checking what apps are installed on their children's de-
vices (24%).
To protect themselves from scams, consumers should
take precautions when shopping online. Fortunately, For more than 30 years now, ESET develops industry-
more than 90% of surveyed respondents take some leading IT security software and services to protect
form of precaution when doing so, with checking for businesses, critical infrastructure and consumers world-
product/seller reviews being the most popular method wide from increasingly sophisticated digital threats.
of assessing a retailer's legitimacy across APAC. From endpoint and mobile security to endpoint detec-
tion and response, as well as encryption and multifactor
Children are vulnerable and need guidance authentication, ESET's high-performing, easy-to-use
in an increasingly digital world solutions unobtrusively protect and monitor 24/7, updat-
ing defenses in real time to keep users safe and busi-
With the pandemic resulting in a hybrid model of learn- nesses running without interruption. ◊
ing, children's risk exposure via devices and through
various online platforms offering services is growing - By MediaBUZZ

November 2021: Neuromarketing & Predictive Analytics 9