Page 3 - index
P. 3
Data-Driven Marketing
RESEARCH, ANALYSIS & TRENDS
Why throwing tech at a pro- pg 5 Customer focus needs a pg 8 Content marketing of the pg 10
ject doesn’t ‘future-proof’ it down-to-earth attitude and future must be data-driven
no outworn concepts
Diversity of thought – the pg 12 Data integration in pg 14 The role of data in the pg 16
key to unlocking the future? marketing is often only digital ecosystem: Owned,
partially automated Earned and Paid Media
Do marketers lose sight of pg 18
the foundations that digital
and search are built on?
BEST PRACTICES & STRATEGIES
Video Analytics: Go Beyond pg 20 Real-time communication pg 22
Clicks and Views and personalization can be
a piece of cake with modern
marketing technologies
TECHNOLOGIES & PRODUCTS
Affectiva’s Emotion AI now pg 24 PicScout uses AI, machine pg 25
integrated in Qualtrics’ In- learning insights, and
sight Platform innovations to drive visual
content business decisions
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