Page 8 - index
P. 8
RESEARCH, ANALYSIS & TRENDS
Soon, we could all be billionaires…
In 2014, the ice bucket challenge saw our Facebook Even before this, John Kluge wrote how we should re-
feeds swamped with friends and strangers enthusiasti- define what a successful billionaire looks like in terms
cally dumping buckets of ice water over their heads in of the quantifiable good they do in the world. Jack Sim
the name of raising awareness for ALS, a fatal neurolog- continued the conversation by asking us to “redefine
ical disease that attacks the nerve cells. the meaning of success based on relevance rather than
the amassing of money”, and asked us to hold up No-
The challenge was dubbed a ‘social media blockbuster’ bel Laureate Malala Yousafzai as an example of what
and resulted in the ALS Association receiving $31.5 mil- can be achieved on a global scale without money being
lion in donations in 2015, compared to $1.9 million dur- the driving factor of success. Although impossible to
ing the same time period (29 July to 20 August) the year accurately quantify her humanitarian influence, it’s safe
before. to say that she’s touched the lives of a billion people in
a positive way through her advocacy and activism for
Harnessing the snowball effect of cause marketing, cou- the equal educational rights of women.
pled with narcissistic desire for social medial virality, ce-
lebrities, sports teams and individuals jumped on the But a billion is a lot of people. There are currently over
bandwagon to prove that through the power of emergent 7.4 billion of us on the planet and counting! (Seriously,
technology, you and I can, quite literally, change the have you ever watched this population counter tick over
world. and not been concerned for the uncertain future of
these newborns?) It means that to achieve this new
During the same year, Brain Games host Jason Silva billionaire status, you need to have an effect on over
launched the #RedefineBillionaire campaign. He aspired 13% of the global population.
to motivate individuals to creatively address our current
world problems and simultaneously give new and im- Impossible? Perhaps you’ve already started…
proved meaning to the word ‘billionaire’. He explains that
billionaires of the future could be anyone “who will posi- Before the internet, news travelled slowly and only fo-
tively affect the lives of a billion people”. Delivered in his cused on what happened in our local vicinity, which
trademark, machine-gun style as one of his “shots of could be reported in a reasonable amount of time.
philosophical espresso”, Silva invited anyone to solve Fast forward to 2016 and we have global news and
unnamed global issues by embracing technology and information being constantly streamed to most people
using it in new transcendental ways. with a mobile device, a total of 5.4 billion people will
have mobile phones worldwide by 2020. The impact of
8 Asian eMarketing - September 2016 - Search Analytics & Search Engine Optimization
Soon, we could all be billionaires…
In 2014, the ice bucket challenge saw our Facebook Even before this, John Kluge wrote how we should re-
feeds swamped with friends and strangers enthusiasti- define what a successful billionaire looks like in terms
cally dumping buckets of ice water over their heads in of the quantifiable good they do in the world. Jack Sim
the name of raising awareness for ALS, a fatal neurolog- continued the conversation by asking us to “redefine
ical disease that attacks the nerve cells. the meaning of success based on relevance rather than
the amassing of money”, and asked us to hold up No-
The challenge was dubbed a ‘social media blockbuster’ bel Laureate Malala Yousafzai as an example of what
and resulted in the ALS Association receiving $31.5 mil- can be achieved on a global scale without money being
lion in donations in 2015, compared to $1.9 million dur- the driving factor of success. Although impossible to
ing the same time period (29 July to 20 August) the year accurately quantify her humanitarian influence, it’s safe
before. to say that she’s touched the lives of a billion people in
a positive way through her advocacy and activism for
Harnessing the snowball effect of cause marketing, cou- the equal educational rights of women.
pled with narcissistic desire for social medial virality, ce-
lebrities, sports teams and individuals jumped on the But a billion is a lot of people. There are currently over
bandwagon to prove that through the power of emergent 7.4 billion of us on the planet and counting! (Seriously,
technology, you and I can, quite literally, change the have you ever watched this population counter tick over
world. and not been concerned for the uncertain future of
these newborns?) It means that to achieve this new
During the same year, Brain Games host Jason Silva billionaire status, you need to have an effect on over
launched the #RedefineBillionaire campaign. He aspired 13% of the global population.
to motivate individuals to creatively address our current
world problems and simultaneously give new and im- Impossible? Perhaps you’ve already started…
proved meaning to the word ‘billionaire’. He explains that
billionaires of the future could be anyone “who will posi- Before the internet, news travelled slowly and only fo-
tively affect the lives of a billion people”. Delivered in his cused on what happened in our local vicinity, which
trademark, machine-gun style as one of his “shots of could be reported in a reasonable amount of time.
philosophical espresso”, Silva invited anyone to solve Fast forward to 2016 and we have global news and
unnamed global issues by embracing technology and information being constantly streamed to most people
using it in new transcendental ways. with a mobile device, a total of 5.4 billion people will
have mobile phones worldwide by 2020. The impact of
8 Asian eMarketing - September 2016 - Search Analytics & Search Engine Optimization
